Glance, a leading consumer technology company backed by Google, today launched Glance AI, an AI-native commerce platform designed to transform online shopping into an inspiration-driven experience. Available globally via the Google Play and Apple App stores, Glance AI uses advanced proprietary AI models to move beyond traditional search and browsing — empowering users to discover personalized, AI-curated styles with a simple selfie or image upload. This launch marks a significant step toward the ‘AI consumer’ era, where shopping becomes intuitive, immersive, and predictive.
Redefining E-Commerce with AI
Unlike conventional e-commerce platforms that rely on search and product lists, Glance AI introduces an entirely new approach: discovery through real-time, hyper-personalized visual experiences. Users enter a visual world where they take center stage, with AI-generated stylized looks tailored to their unique attributes such as gender, body type, ethnicity, and style preferences.
Powered by advanced diffusion models and personalization engines integrated with a live commerce layer, Glance AI maps each look to shoppable products from over 400 global brands, enabling seamless one-tap purchases. Crucially, users maintain full control over their data with a privacy-first design.
Vision from Leadership
Naveen Tewari, Founder & CEO of InMobi and Glance, emphasized the platform’s transformative potential:
“The internet is being rewritten from curated feeds to AI-generated realities. Glance AI reimagines how billions of consumers worldwide will discover, visualize, and shop — replacing intent with inspiration and search with intelligent, autonomous agents. It’s a paradigm shift in commerce and one of the most ambitious technology efforts in our journey.”
Cutting-Edge Architecture
Glance AI is built on a robust three-layered deep tech foundation:
- Commerce Intelligence Model: Leveraging decades of global commerce data to learn evolving trends and consumer behaviors.
- GenAI Experience Model: Creating hyper-realistic, personalized visualizations factoring in thousands of parameters such as fit, skin tone, and seasonality.
- Transaction Journey Model: Anticipating shopping intent and pairing AI-generated visualizations with perfectly matched products from millions of global catalogs.
Integrations with Google Gemini, Imagen, and Vertex AI ensure cutting-edge AI capabilities drive the user experience.
Beyond the App: An AI-Integrated Ecosystem
Glance AI’s impact extends beyond its standalone app. The platform’s open architecture enables deep integration across hardware and software, turning smartphones into AI-powered devices, TVs into interactive commerce hubs, and physical brand stores into AI-driven shopfronts. This broad ecosystem integration promises to reshape the entire commerce landscape.
Early Success and User Engagement
U.S. trials show compelling engagement: within weeks, more than 1.5 million active users generated 40 million style requests. Half of these users return weekly, with 50% downloading or sharing personalized looks and 40% initiating shopping journeys via the platform — setting new standards for AI commerce stickiness and social virality
Glance AI is setting a new benchmark for AI-powered commerce, blending inspiration, personalization, and seamless transactions into a unified experience. As it scales to new categories like beauty, accessories, and travel, Glance is poised to lead the evolution toward the AI consumer era, transforming how the world shops.
