Fresha, the world’s leading marketplace and business management platform for the beauty, wellness, and self-care industry, is accelerating its global expansion while reinforcing its position as the safest and most secure platform on the market.
In a significant milestone, Fresha’s proprietary AI and Machine Learning technology has reduced fraud by an impressive 99% in just six months. This groundbreaking achievement showcases Fresha’s unwavering commitment to staying ahead of evolving cyber threats while providing unparalleled protection to businesses and clients worldwide.
Setting a New Standard for Security in the Industry
By leveraging advanced AI-driven fraud prevention technologies, Fresha has created a comprehensive layered security program to ensure data protection, real-time vulnerability identification, and tightly controlled system access. Compliance with frameworks like ISO 27001, HIPAA, and GDPR guarantees that businesses can trust the platform with their most sensitive data.
Key security features include:
- Zero-trust access management to ensure that access is only granted when absolutely necessary.
- Continuous automated compliance monitoring to maintain up-to-date security protocols.
- Secure vendor protocols to protect third-party integrations.
- AI-powered fraud detection systems that use predictive analytics to identify suspicious patterns before they cause harm.
These innovations help detect fraudulent activities in real-time, flagging potential threats such as stolen card transactions before they can be processed. Fresha’s secure messaging infrastructure combats SMS and email phishing scams, ensuring businesses and clients are protected across all communication channels.
Collaboration with the Cybersecurity Community
To further bolster its security posture, Fresha is actively inviting skilled security researchers and ethical hackers to collaborate in enhancing the platform’s infrastructure. Fresha’s comprehensive bug bounty program enables cybersecurity experts to identify and address potential vulnerabilities, helping the company stay ahead of emerging threats. Qualified researchers are encouraged to reach out to security@fresha.com for participation details.
William Zeqiri, Founder & CEO of Fresha, commented, “As we continue to grow, our responsibility to safeguard businesses and clients grows with us. Fraudsters are becoming more sophisticated, but so are we. With our proprietary AI and Machine Learning systems, we don’t just react to fraud—we stop it before it even starts. Combined with our robust compliance and security frameworks, we ensure that Fresha remains the safest and most reliable platform in the industry.”
Protecting Clients, Simplifying Security
Fresha’s approach to security is more than just fraud prevention; it’s about providing a seamless, efficient experience for over 130,000 partners and millions of users globally. By automating security processes, Fresha eliminates the complexity that often accompanies safeguarding operations at scale, offering a secure environment for businesses to thrive.
With fraud on the rise globally—including £571 million in card payment fraud in the UK in 2023 and a projected $91 billion in e-commerce payment fraud losses by 2028—Fresha’s AI-driven security measures are more essential than ever. As cybercriminals evolve, Fresha continues to lead the industry, setting new security benchmarks for trust, reliability, and industry-wide protection.
