Concentrix Corporation, a global leader in technology and services, has released findings from a new independent survey conducted by Everest Group. The survey of over 450 enterprise leaders worldwide reveals a decisive shift in business strategy: companies are leveraging generative AI to drive intelligent transformation, emphasizing innovation, customer experience, and long-term value creation over short-term cost cutting.
Takeaways: The Enterprise AI Transformation Playbook
1. AI-Driven Modernization Overtakes Cost-Cutting
Rather than focusing solely on compliance or cost reduction, enterprise leaders are investing in technology modernization, AI/analytics, and customer experience. This signals a proactive shift in priorities fueled by rapid technological advances and escalating customer expectations.
2. Generative AI Budgets Are on the Rise
Organizations are allocating new budgets specifically for generative AI and outsourcing over the next two to three years—highlighting a clear preference for long-term strategic transformation over short-term efficiency gains.
3. AI Will Augment, Not Replace, Human Roles
Role augmentation continues to dominate workforce strategies. Enterprises are embracing AI-human collaboration models, positioning generative AI as a complement to existing roles, not a replacement—especially across industries like financial services, healthcare, and insurance.
4. End-to-End Transformation Partners Are in Demand
Enterprises are prioritizing partnerships with vendors capable of delivering transformation at scale, emphasizing governance, CX alignment, and operational agility. Providers who can integrate across domains and execute reliably are winning more trust.
5. Concentrix Emerges as a Generative AI Leader
The survey found Concentrix ranks higher than any other CX player when enterprises evaluate partners for generative AI-led transformation. Its reputation now stands alongside top IT and AI tech firms as a trusted guide for end-to-end intelligent transformation.
Expert Commentary
“Enterprises are valuing proven execution models that de-risk transformation and accelerate time to value,” said David Rickard, Partner at Everest Group.
“Providers that lead with scalable transformation, integration-first design, and domain-aligned delivery will be best positioned to win enterprise partnerships.”
“The results of this study reinforce our confidence that Concentrix is well positioned as the go-to partner for intelligent transformation,” said Chris Caldwell, President and CEO of Concentrix.
“Our investments in leading technology, deep expertise, and fully integrated capabilities uniquely enable us to lead our clients into the future.”
The Everest Group survey validates that generative AI is reshaping enterprise strategy, with organizations investing in innovation, augmenting their workforces, and seeking experienced partners for transformation. Concentrix, with its proven capabilities and AI-first vision, is leading this new era of value-driven digital change.
