Comcast Technology Solutions (CTS), a trusted provider of large-scale, multi-modal AI for video understanding, has entered into a strategic partnership with Orange Logic, the leading digital asset management (DAM) platform for innovative enterprises. This collaboration integrates CTS’ Emmy Award-winning VideoAI™ with Orange Logic’s industry-leading DAM platform, offering organizations the ability to unlock the full potential of their video assets through enriched metadata and insights.
Transforming Video Content Management
According to Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising at Comcast Technology Solutions, this partnership will help organizations in the premium video landscape leverage AI to improve operational efficiency and cost savings. CTS’ VideoAI™ is designed specifically for this purpose, and its integration with Orange Logic’s DAM platform will bring this value-added capability to customers globally.
Mike Centioli, Executive Vice President of Growth Strategy at Orange Logic, emphasized that the partnership enables organizations to automatically surface insights from video content that were previously inaccessible. By integrating VideoAI™ into their DAM platform, Orange Logic is enabling enterprises to accelerate search, reduce manual tagging efforts, and make more informed decisions, significantly enhancing video operations with intelligence and efficiency.
Features of the Integration
This powerful integration utilizes multi-modal computer vision to automatically generate actionable metadata at scale, transforming video content into more valuable, searchable, and analyzable information. Key capabilities include:
- Unlock the Power of Semantic Search: Move beyond traditional keyword searches to discover video content based on concepts, emotions, and sentiment.
- Automate Asset Meta Tagging: Enrich videos effortlessly with visual labels, audio transcriptions, and textual analysis to ensure comprehensive metadata coverage.
- Ensure Content Uniqueness: Leverage asset fingerprinting and content ontology to identify and deduplicate video assets, optimizing storage and searchability.
Impact of VideoAI™
Trained on millions of hours of premium entertainment content, from unscripted television to animation and live sports, CTS’ VideoAI™ delivers remarkable accuracy and depth in metadata. Whether processing short-form or long-form content, finished assets, or working files, this integration allows organizations to maximize the value of their video libraries by unlocking deeper insights and optimizing content management.
With this partnership, Comcast Technology Solutions and Orange Logic are empowering organizations to scale their video operations with intelligent AI tools for content orchestration. Together, they are offering a transformative solution that accelerates video content workflows, ensuring enterprises can manage and utilize their video assets more effectively.
