Optimove Acquires Smartico, Keeps Both Platforms Independent in iGaming CRM Market
Optimove, the creator of the Positionless Marketing suite and a leading player‑engagement platform for iGaming and sports‑betting operators, announced an agreement to acquire Smartico, the firm that introduced gamified CRM marketing to the online gambling sector. The deal, whose financial terms were not disclosed, is slated to close in the coming weeks. Market backdrop The…
