Quantcast Launches Self-Serve Platform to Simplify Programmatic Advertising

Quantcast, a leader in AI-driven programmatic advertising, has unveiled a self-serve platform designed to democratize advertising on the open internet. This new initiative aims to empower independent agencies and advertisers by providing them with tools and insights previously accessible only to major ad spenders. Read More

Advertising, AI Automation, AI Core Technologies, AI Innovation, Artificial Intelligence (AI)

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May 27, 2024

ITV Leverages SAS AI for Personalized Advertising to 40 Million ITVX Users

ITV uses SAS's API-driven ad server to deliver personalized ads to ITVX's 40 million users, achieving record streams and enhancing ad monetization. Read More

Advertising, AI Core Technologies, AI Innovation

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May 24, 2024

Shopsense AI Partners with Magnite to Revolutionize Retail Media with Programmatic Advertising

Advertisers Can Now Programmatically Reach TV Viewers Who Are Actively Shopping with Their Second Screen Read More

Advertising, AI Automation, AI Core Technologies, AI Innovation

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May 22, 2024

Revolutionizing Real Estate Marketing: AI-Generated Videos by planetRE

New Features allow Real Estate Agents to use AI Avatars for Video Narration with uploaded Media Assets and full Video Frame Editing and syndication. Read More

Advertising, AI Automation, AI Core Technologies, AI Innovation

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May 13, 2024

Enhancing AI Ad Targeting: Dstillery Partners with Similarweb for Data Insights

Dstillery, renowned for its AI-driven ad targeting prowess, announces a strategic collaboration with Similarweb, a leading Digital Data provider and Intelligence platform. This partnership integrates Similarweb’s comprehensive web usage data into Dstillery’s ID-free® solution, revolutionizing behavioral targeting in the advertising industry. Read More

Advertising, AI Automation, AI Core Technologies, AI in Business, AI in Marketing, AI Innovation, Virtual AI

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TargetVideo Simplifies Video Content Categorization with AI Integration

April 24, 2024

TargetVideo Revolutionizes Digital Video Publishing with AI-Powered Content Categorization

TargetVideo, a prominent video technology and advertising firm, unveils its latest AI innovation aimed at enhancing content categorization for digital video publishers. This advancement promises to revolutionize the efficiency of video management processes while ensuring compliance with industry standards. Read More

Advertising, AI Automation, AI Innovation

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Purposely.ai Creative Test Delivers 162% Performance Increase for Facebook Ads

April 23, 2024

Purposely.ai’s AI-Backed Creative Analytics Pilot Boosts Facebook Advertising Performance

Purposely.ai announces the successful results of its AI-backed creative analytics pilot, showcasing notable enhancements in Facebook advertising performance through innovative AI-driven insights and recommendations. Read More

Advertising, AI Core Technologies, AI Innovation, Analytics, Digital Experience, Digital Transformation

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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, teams up with Argoid AI to integrate AI-powered scheduling automation into its Amagi PLANNER product. This collaboration aims to streamline TV program scheduling, leveraging AI expertise to captivate viewers with tailored content. Addressing Industry Challenges: The partnership targets challenges in the growing global FAST market, including managing multiple channels across diverse regions with complex content rights and platform requirements. Argoid AI’s machine learning capabilities enhance Amagi PLANNER’s ability to analyze viewership data, content affinity, and social trends, providing AI-driven scheduling recommendations. Innovative Solutions: Baskar Subramanian, Co-founder and CEO of Amagi, highlights the collaboration’s focus on scheduling efficiency, viewer satisfaction, and business growth. Gokul Muralidharan, CEO and Co-Founder of Argoid AI, emphasizes the transformative potential of integrating AI capabilities into Amagi PLANNER, enhancing viewer engagement. Balancing Automation and Creativity: The initiative emphasizes a balance between automation and creative control, empowering schedulers with data-driven insights while retaining flexibility in programming decisions. Amagi PLANNER emerges as a robust tool for implementing nuanced scheduling strategies, optimizing efficiency without sacrificing creative input. Witness the future of TV program scheduling at the NAB Show 2024, where Amagi PLANNER and the jointly developed AI solution will be showcased. Experience firsthand how AI-driven insights revolutionize TV programming, enhancing viewer engagement and business success.

April 17, 2024

Amagi and Argoid AI Join Forces for AI-Powered Scheduling

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, teams up with Argoid AI to integrate AI-powered scheduling automation into its Amagi PLANNER product. Read More

Advertising, AI Automation, AI Cloud, AI Core Technologies, AI Innovation

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April 16, 2024

KERV Interactive and Magnite Partner to Deliver Immersive Advertising Experiences at Scale

Advertisers Can Access KERV’s Dynamic Video Ads, Coupled with Magnite’s Unmatched Access to Omnichannel Streaming Inventory, Driving Audience Engagement and Shortening the Path to Purchase Read More

Advertising, AI Automation, AI Core Technologies, AI Innovation, Digital Experience, Digital Transformation, Video Technology

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