Comviva’s “AI Efficiency Divide” Report Shows Marketing Leaders Struggle to Prove AI ROI
Comviva’s newly released Global CMO Survey, titled The AI Efficiency Divide: Measuring AI’s Real Value Beyond the Hype, reveals a widening gap between AI investment and demonstrable business outcomes for enterprise marketing teams. What the report actually says Why the findings matter now According to Gartner, worldwide spending on AI‑enabled marketing technologies will hit $27 billion…
