Two-Thirds of Top Marketing Leaders Expect a High Level of AI-Driven Disruption to Consumer Behavior
BOSTON, Jan. 21, 2026 /PRNewswire/ — AI is rewiring the digital economy in real time, forcing marketers to decode new consumer behaviors and rethink their playbooks. In a survey of top marketing leaders, 67% say they expect major disruption to the consumer journey, and nearly all are bracing for meaningful shifts ahead. To understand which…
