BrightEdge Report: AI Search Expands Google’s Dominance, Shifts SEO Strategy
On the one-year anniversary of Google AI Overviews (AIOs) on May 14, 2024, BrightEdge, the global leader in AI-driven organic search and marketing automation, released new research revealing that AI-powered search engines are not diminishing Google’s dominance. Instead, AI is driving a surge in total search activity, expanding Google’s presence and fundamentally transforming how brands must approach SEO and digital marketing in the AI era.
