In an industry first, Yambo, a pioneering technology firm, is set to redefine the interactive marketing landscape through its innovative use of immersive digital and in-real-life (IRL) experiences. Leveraging its patent portfolio, Yambo aims to integrate Apple’s visionary approach to virtual reality (VR) and OpenAI’s ambition for artificial intelligence (AI) in gamification, delivering unparalleled interactive experiences to consumers worldwide.
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In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.
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Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today spotlights its purpose-built customizable AI capabilities that enable marketers to generate custom IntentKey audience models based on their own proprietary strategies, products, and market insights.
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Attentive, the AI marketing platform for leading brands, today released the findings of The Total Economic Impact™ (TEI) of Attentive SMS Marketing,
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mrge, one of the world’s leading platforms for Commerce Advertising, regularly releases insights into the industry landscape through its industry index “State of Commerce Advertising.”
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MessageGears, the leading cross-channel engagement platform for big consumer brands, announces the results of a study on AI and customer engagement. A key takeaway from the survey of enterprise marketers in companies with 500 or more employees is that the vast majority already use AI in their marketing – and it’s paying off.
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Today at NRF 2024, Salesforce, the #1 AI CRM, announced new data and AI-powered tools to transform every shopping experience. With generative AI built into Commerce Cloud and Marketing Cloud, retail merchandisers and marketers can tap into generative tools with a real-time understanding of customer behavior and preferences to optimize every customer interaction — increasing loyalty, driving revenue, and boosting employee productivity.
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Session AI, the pioneer of in-session marketing, today announced general availability of new features for increasing margins with real-time incentives. These features collectively allow Session AI customers to design, deploy, and measure their real-time incentives with greater precision and speed, both accelerating the time to value and increasing the overall value realized from in-session marketing.
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Leadspons, specialized in digital innovation, today announced the launch of Leadspons, a cutting-edge AI auto content creation service designed to revolutionize the digital marketing and content creation landscape.
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