Influencer marketing has long struggled with one elusive question: does it actually work? With its new EdgeAI engine, Later—the influencer marketing platform trusted by millions of creators and global brands—believes it finally has the answer.
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Wildfire Systems, a fintech platform known for powering loyalty programs and shopping companions, has teamed up with Bold.org to launch a first-of-its-kind rewards initiative: students using the Bold Debit Card can now earn Bold Points for purchases made through AI chatbots, including ChatGPT, Gemini, Perplexity, and Claude.
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In a move that underscores the growing convergence of AI and marketing automation, Taiwan-based LionFans has rolled out a major upgrade to its SmartSync™ platform—adding advanced, AI-driven analytics designed to supercharge campaign precision and performance across Asia’s fast-growing digital markets.
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China’s Central Academy of Fine Arts (CAFA), widely regarded as the country’s premier art institution, has launched an AI-powered chatbot on its CAFA Global website, becoming the first art academy in China to leverage AI for international engagement.
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Invideo, OpenAI’s first official partner for Sora 2, has announced a global rollout of the next generation of AI-powered cinematic video creation. Previously restricted to invite-only users, Sora 2 is now instantly available worldwide via Invideo, allowing creators to produce full-length, watermark-free videos with no waitlists, VPNs, or 10-second limits.
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SAN FRANCISCO – October 8, 2025 – Formerly Creatopy, The Brief has rolled out the industry’s first end-to-end “AI agency” platform. The system automates major parts of the campaign process, from market research to ad creation, publishing, and optimization, helping brands cut costs and accelerate time to market.
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Qualified, a leader in agentic marketing, has unveiled Piper for Demandbase, a new integration that allows Demandbase customers to leverage the #1 AI SDR agent to autonomously engage and convert high-value target accounts. The integration promises to enhance account-based marketing (ABM) efforts while maximizing the impact of Demandbase investments.
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Brandi AI™, a startup focused on AI Visibility and Generative Engine Optimization (GEO), has officially launched its first-of-its-kind platform to help brands ensure they appear in AI-generated answers. As traditional search fades, brands risk becoming invisible if AI tools like ChatGPT, Perplexity, Claude, or Gemini fail to cite their content.
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Truecaller, the global leader in communications, today unveiled adVantage, an AI-powered recommendation engine designed to transform how businesses engage users during high-attention communication moments. Built on a centralized intelligence hub, adVantage continuously learns from user behavior to deliver precision-targeted, privacy-safe messaging across business messaging, contextual ads, and other enterprise solutions.
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