Backlink Authority May Boost Brand Visibility in Generative AI Search

As AI-driven search becomes the first stop for consumer inquiries, Link Publishers’ internal analysis indicates that brands with stronger backlink authority may appear more frequently in responses generated by ChatGPT, Gemini, Claude, Perplexity, and other generative AI platforms. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Decision Intelligence, Generative AI

News

December 12, 2025

Xoriant Earns Microsoft Fabric Featured Partner Status, Boosting AI and Data Modernization Capabilities

Xoriant, a global digital engineering firm, has been named a Microsoft Fabric Featured Partner, marking a major milestone in its mission to deliver AI-driven insights, unified analytics, and enterprise-scale data modernization. The recognition spotlights Xoriant’s expertise across Fabric’s platform—from Lakehouse architecture and Real-Time Intelligence to Fabric Copilot—and its ability to integrate AI into everyday business workflows. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Enterprise AI

News

December 10, 2025

PR & Digital Marketing for Tech and CET Brands: An Interview with Lori Ruggiero, Managing Partner & EVP at 5WPR

I get a front row seat to the future. Every day I am exposed to emerging technologies that will reshape how we shop, work, and live, and that sense of discovery never gets old. I am also surrounded by incredibly smart and creative people, which motivates me to bring my best every day. Our channels... Read More

AI in Marketing, Artificial Intelligence (AI)

Interviews

December 9, 2025

What does 2026 hold for marketers in data and AI?

By Kate Frost, head of optimisation at Intermedia Global (IMG) Smarter thinking around AI From our conversations with businesses, our main hope for next year is that marketers will stop simply assuming that any AI anywhere in their business will generate growth and make things easier. It doesn’t work like that. Ideally, people will become... Read More

AI in Marketing, Generative AI

Interviews

November 24, 2025

NemoVideo Launches an AI Editor Built for Viral Marketing at Speed

The crowded market of AI-powered editing tools just got a serious new contender. Today, NemoVideo officially launched its AI-driven viral marketing editor—a platform built to take creators, agencies, and brands from idea to polished, platform-ready video in minutes. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI)

News

November 21, 2025

Proximity Launches “Message Maestro,” a Brand-Safe GenAI Engine for Clienteling

Luxury retailers have no shortage of digital tools, but few solve the toughest clienteling challenge: writing hundreds of personalized messages that feel authentic, stay on-brand, and don’t leak data into public AI models. Proximity, the retail Super-App used by Max Mara, Paul Smith, Joseph, Graff, and Farrow & Ball, aims to fix that with Message Maestro, a new Generative AI–powered messaging engine designed specifically for store teams. Read More

AI Assistant, AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Generative AI

News

November 20, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship

San Jose, CA – November 18, 2025 - Today, Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is announcing the launch of MetadataONE, its groundbreaking new platform, alongside a sponsorship of F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Business Intelligence

Press Release

November 19, 2025

Invoca Report Exposes a Growing Marketing AI Reality Gap: Consumers Aren’t Buying the Hype

That’s the central tension in Invoca's new Marketing AI Impact Report, which reveals a widening disconnect between how marketers perceive AI’s role in the buying journey and how customers actually experience it. While 86% of marketers insist AI is improving the customer experience, just 35% of consumers agree. Read More

AI Automation, AI in Marketing, Artificial Intelligence (AI), Business Intelligence

News

November 18, 2025

Privy Expands Automation Tools to Help Merchants Win Big on Black Friday and Cyber Monday

BOSTON, Nov. 17, 2025 /PRNewswire-PRWeb/ -- Privy, the ecommerce email and SMS marketing platform built for growth, today unveiled a suite of new automation and SMS features designed to help merchants maximize sales during this year's Black Friday and Cyber Monday (BFCM). The updates make it easier for online retailers to deliver personalized, high-converting campaigns without the steep cost or complexity of enterprise tools. Read More

AI Automation, AI in Marketing, Artificial Intelligence (AI), Enterprise AI

Press Release