Optable Launches Agentic Ad Planning Tool

Optable Launches Planner Agent: AI-Powered Solution Transforms Publisher Ad Planning from Weeks to Hours

MONTREAL–(BUSINESS WIRE)–Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the most time-consuming steps in publisher ad planning. Built on open standards including the Model Context Protocol (MCP) and Ad Context Protocol (AdCP), Planner Agent represents the first... Read More

AI Cloud, AI Compass, AI in Business, AI in Finance, AI in Marketing

Press Release

OMO Tests Lightning-Fast Remarketing in Brazil

January 5, 2026

Is Your Phone Listening to You? OMO/Persil Launches Campaign Inspired by one of the Internet’s Biggest Mysteries

São Paulo — Seeing social media content appear at exactly the moment a desire or plan comes to mind is one of the great mysteries fueling countless online conspiracy theories, “Is my phone listening to me?”. OMO, Unilever’s leading fab clean brand, present in 7 out of 10 Brazilian households, is tapping into this cultural curiosity with... Read More

AI Compass, AI in Business, AI in Marketing

Press Release

December 15, 2025

Backlink Authority May Boost Brand Visibility in Generative AI Search

As AI-driven search becomes the first stop for consumer inquiries, Link Publishers’ internal analysis indicates that brands with stronger backlink authority may appear more frequently in responses generated by ChatGPT, Gemini, Claude, Perplexity, and other generative AI platforms. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Decision Intelligence, Generative AI

News

December 12, 2025

Xoriant Earns Microsoft Fabric Featured Partner Status, Boosting AI and Data Modernization Capabilities

Xoriant, a global digital engineering firm, has been named a Microsoft Fabric Featured Partner, marking a major milestone in its mission to deliver AI-driven insights, unified analytics, and enterprise-scale data modernization. The recognition spotlights Xoriant’s expertise across Fabric’s platform—from Lakehouse architecture and Real-Time Intelligence to Fabric Copilot—and its ability to integrate AI into everyday business workflows. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Enterprise AI

News

December 10, 2025

PR & Digital Marketing for Tech and CET Brands: An Interview with Lori Ruggiero, Managing Partner & EVP at 5WPR

I get a front row seat to the future. Every day I am exposed to emerging technologies that will reshape how we shop, work, and live, and that sense of discovery never gets old. I am also surrounded by incredibly smart and creative people, which motivates me to bring my best every day. Our channels... Read More

AI in Marketing, Artificial Intelligence (AI)

Interviews

December 9, 2025

What does 2026 hold for marketers in data and AI?

By Kate Frost, head of optimisation at Intermedia Global (IMG) Smarter thinking around AI From our conversations with businesses, our main hope for next year is that marketers will stop simply assuming that any AI anywhere in their business will generate growth and make things easier. It doesn’t work like that. Ideally, people will become... Read More

AI in Marketing, Generative AI

Interviews

November 24, 2025

NemoVideo Launches an AI Editor Built for Viral Marketing at Speed

The crowded market of AI-powered editing tools just got a serious new contender. Today, NemoVideo officially launched its AI-driven viral marketing editor—a platform built to take creators, agencies, and brands from idea to polished, platform-ready video in minutes. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI)

News

November 21, 2025

Proximity Launches “Message Maestro,” a Brand-Safe GenAI Engine for Clienteling

Luxury retailers have no shortage of digital tools, but few solve the toughest clienteling challenge: writing hundreds of personalized messages that feel authentic, stay on-brand, and don’t leak data into public AI models. Proximity, the retail Super-App used by Max Mara, Paul Smith, Joseph, Graff, and Farrow & Ball, aims to fix that with Message Maestro, a new Generative AI–powered messaging engine designed specifically for store teams. Read More

AI Assistant, AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Generative AI

News

November 20, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship

San Jose, CA – November 18, 2025 - Today, Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is announcing the launch of MetadataONE, its groundbreaking new platform, alongside a sponsorship of F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion. Read More

AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Business Intelligence

Press Release