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AI in Marketing
Proximity Launches “Message Maestro,” a Brand-Safe GenAI Engine for Clienteling
Luxury retailers have no shortage of digital tools, but few solve the toughest clienteling challenge: writing hundreds of personalized messages that feel authentic, stay on-brand, and don’t leak data into public AI models. Proximity, the retail Super-App used by Max Mara, Paul Smith, Joseph, Graff, and Farrow & Ball, aims to fix that with Message Maestro, a new Generative AI–powered messaging engine designed specifically for store teams. Read More
Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
San Jose, CA – November 18, 2025 - Today, Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is announcing the launch of MetadataONE, its groundbreaking new platform, alongside a sponsorship of F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion. Read More
Invoca Report Exposes a Growing Marketing AI Reality Gap: Consumers Aren’t Buying the Hype
That’s the central tension in Invoca's new Marketing AI Impact Report, which reveals a widening disconnect between how marketers perceive AI’s role in the buying journey and how customers actually experience it. While 86% of marketers insist AI is improving the customer experience, just 35% of consumers agree. Read More
Privy Expands Automation Tools to Help Merchants Win Big on Black Friday and Cyber Monday
BOSTON, Nov. 17, 2025 /PRNewswire-PRWeb/ -- Privy, the ecommerce email and SMS marketing platform built for growth, today unveiled a suite of new automation and SMS features designed to help merchants maximize sales during this year's Black Friday and Cyber Monday (BFCM). The updates make it easier for online retailers to deliver personalized, high-converting campaigns without the steep cost or complexity of enterprise tools. Read More
Intuit Mailchimp and WARC Examine the AI Skills Gap Among Mid-Market Marketers—and Pinpoint How to Close It
November 6, 2025 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today released a new Mailchimp report, The Marketing Equaliser: Leveraging AI for Mid-Market Growth. The report was created in partnership with WARC, the global authority on marketing effectiveness.  Read More
Bold.org Partners with Wildfire to Turn AI Shopping Into Student Loan Rewards
Wildfire Systems, a fintech platform known for powering loyalty programs and shopping companions, has teamed up with Bold.org to launch a first-of-its-kind rewards initiative: students using the Bold Debit Card can now earn Bold Points for purchases made through AI chatbots, including ChatGPT, Gemini, Perplexity, and Claude. Read More
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