UK Adults Are Turning to AI for Financial Advice—But Banks Still Hold the Crown
AI is increasingly influencing how Brits manage their money—but don’t count out traditional financial institutions just yet. A new STRAT7 study finds that 55% of UK adults now use AI platforms like ChatGPT, Perplexity, and Google Gemini for financial guidance at least occasionally. Among younger generations, usage skyrockets: 81% of Gen Z and 80% of Millennials lean on AI for their money questions, with 14% of Gen Z relying entirely on AI for financial answers.
