When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email. Close. The channels were known. The attribution was imperfect but measurable. If you had a clean SEO operation and a clean paid search operation, you…
SYDNEY. – April, 2026 – NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced that it has expanded its collaboration with Google Cloud with a 4-year Enterprise Agreement to accelerate the deployment of the NetApp storage solutions within the Google Distributed Cloud air-gapped (GDC), Google’s sovereign cloud platform delivered by World Wide Technology (WWT)….
STAMFORD, Conn., April 23, 2026 — Eighty percent of CEOs expect AI to force a high to medium degree of change to their operational capabilities, shifting the focus from digital business to autonomous business, according to a survey from Gartner, Inc., a business and technology insights company. “Autonomous business is a strategy where self-learning software…
Wondershare PDFelement AI Integration with Microsoft Boosts Enterprise Document Workflows – at the Microsoft AI Tour in Hong Kong, the software maker demonstrated how its AI‑enhanced PDF suite now works seamlessly with Microsoft 365, Azure, and Rights Management Services, promising tighter security and faster document processing for large organizations. AI‑Powered PDF Management Meets Microsoft Ecosystem…
Every major real estate platform now runs on generative AI. 82% of agents use AI every day. And yet real estate ranks dead last among all industries for AI visibility. The practices that close that gap in the next 24 months will own the next decade. By Ronn Torossian Founder and Chairman, 5W Public Relations A…
New voice agent testing and AI governance modules deliver continuous validation for autonomous CX, catching failures before customers do Cyara, the global leader in AI-powered customer experience (CX) assurance, today announced new agentic testing and AI governance capabilities that give enterprises the tools to validate, monitor, and control AI agents across voice and digital channels, before…
By Carey Madsen, VP and CMO, The Fletcher Group 94% of B2B buyers now use AI during the buying process, and most marketers are working hard to insert their brands into those buyer recommendations. But you’re probably making it harder than you need to. Here’s a scenario that plays out every day in B2B:…
Tredence & Google Cloud Launch Agentic AI Accelerators for Enterprise Scale – the two partners announced a suite of pre‑built, industry‑specific AI solutions designed to cut development cycles and push enterprises from AI experimentation to measurable outcomes at speed. What the announcement delivers At Google Cloud Next ’26, Tredence unveiled a portfolio of “Agentic AI accelerators” that…
SYDNEY, AUSTRALIA — April 22, 2026 — To help companies provide personalised support the moment users land inside their product experience, Amplitude, Inc. (Nasdaq: AMPL) today introduced Amplitude AI Assistant, an embedded support agent. When users get stuck, AI Assistant guides them on what to do next, or even takes action for them—with context-aware responses…
