Q1. The industry is clearly moving away from fragmented martech stacks. What are the main limitations you’ve observed with traditional setups involving DMPs, CDPs, and data clean rooms? These tools were never designed to work together; they were built to solve different problems for different segments of the media industry at different points in time.... Read More
By: Tylynn Pettrey, SVP, Analytics & AI at Chalice AI For years, digital advertising has been guided by a simple principle: optimize what can be measured. That approach helped scale the industry, but it also shaped the behavior of the systems behind it. Over time, algorithms became highly effective at identifying and prioritizing signals that... Read More
You’re stepping into the VP of Revenue role at Adora at a time when AI is rapidly reshaping marketing. What about Adora’s approach convinced you this was the right moment to make the move? Almost every CMO today is being asked by their CEO how they’re leveraging AI both now and in the future. What... Read More
Can emerging AI technology become a differentiator on the trading desk? Trading has become a focus for innovation within the investment industry. The trading desk has been applying tech to address trading and operational efficiency challenges, market complexity, and keeping ahead of compliance and regulatory rules globally. One technology, artificial intelligence (AI), stands to become... Read More
Generative artificial intelligence (GenAI) has received no small amount of buzz over the past few years, but the area of greatest interest to many organisations is multi-agent AI. However, making this technology work as promised requires a rethink of system architecture. Multi-agent AI systems build on agentic AI, which can learn, adapt and act independently.... Read More
Maintaining robust network security in today’s threat climate is a challenge. Adhering to best practices is just as difficult. However, both are necessary to ensure that organizations can continue running efficiently and securely with minimal interruption or downtime to the network. This is easier said than done, but with the array of technologies available today,... Read More
The Pressure of Fast-Moving Innovation In the age of AI and emerging technology, innovation moves at an unprecedented pace.Tech PR teams are under pressure to communicate developments quickly, keeping audiences informed and maintaining relevance. However, speed without careful consideration can undermine credibility. Public relations professionals must balance urgency with responsibility to ensure messaging reflects both the... Read More
AI is rapidly reshaping how consumer brands develop products—but in food and beverage, speed can’t come at the expense of credibility. Datassential is aiming to balance both. The food and beverage intelligence platform has expanded its AI capabilities within Datassential One, introducing two major upgrades: a semantic AI agent for consumer intelligence and a Model... Read More
The company announced the launch of production-ready Model Context Protocol (MCP) servers, positioning itself as the first vendor to deliver enterprise-grade infrastructure built specifically to operationalize MCP at scale. The initial release includes eight MCP servers spanning communications, productivity, sales, and IT operations, with more than 100 servers planned for release this year. Read More
