Brand Engagement Network Inc. (BEN), a leader in AI-driven customer engagement, has announced a strategic partnership with Swiss Life Global Solutions. This collaboration aims to implement generative AI solutions to enhance customer value across digital health, mental health, and financial wellbeing services.
Highlights of the Partnership
- AI-Driven Customer Engagement: BEN’s AI technology will streamline operations for Swiss Life’s clients and network partners.
- Responsible AI Adoption: Swiss Life integrates AI solutions while maintaining transparency, trust, and long-term impact.
- Industry Thought Leadership: Swiss Life and BEN published a white paper on AI’s role in insurance transformation.
How AI is Enhancing the Insurance Industry
Swiss Life operates in over 85 countries, managing more than $280 billion in assets. With BEN’s AI technology, the partnership will focus on:
- Streamlining Sales & Enrollment: Automating processes to enhance efficiency.
- Reducing Call Center Volume: AI-driven self-service tools for policy updates and claims management.
- Enhancing Member Services: Personalized AI solutions to improve customer interactions and policy accessibility.
Industry Insights on AI Adoption
- Michael Hansen, CEO, Swiss Life Network:
- Highlights AI’s potential to modernize sales, enrollment, and member services.
- Emphasizes how AI-driven automation enhances customer experience while improving efficiency.
- Paul Chang, CEO, Brand Engagement Network:
- Reinforces BEN’s commitment to secure, transparent AI solutions for insurance providers.
- Stresses the importance of data security and trust in AI-powered customer engagement.
Why This Partnership Matters
- AI-Powered Efficiency: Enhances insurance operations with automation and self-service tools.
- Scalable & Secure Solutions: Ensures data privacy and compliance with industry standards.
- Improved Customer Experience: Provides personalized engagement, reducing friction in policy management.
By integrating BEN’s AI-driven solutions, Swiss Life Global Solutions is taking a major step toward modernizing customer engagement, compliance, and fraud prevention in the insurance sector. This partnership reinforces the transformative role of AI in enhancing operational efficiency and customer trust across global insurance markets.
