Brand Engagement Network Inc. (BEN), a global leader in conversational AI, has strengthened its reseller partnership with Vybroo, a top AI-driven voice technology provider. This expansion enhances AI-powered solutions across Latin America, Spain, Portugal, and Italy, leveraging Vybroo’s extensive advertising network and Grupo Siete’s media platforms.
Highlights of the Expanded Partnership
- Enhanced AI Reach in High-Growth Markets
- Initial partnership launched in July 2024.
- Strengthens BEN’s presence in AI-enabled digital media.
- Unlocks new revenue opportunities in Latin America and Europe.
- AI-Powered Brand Avatars for Enhanced Engagement
- Grupo Vibra Medios and Grupo Siete to deploy five AI brand ambassadors.
- AI avatars will enhance engagement across multiple media platforms.
- Includes real-time QR code activations for interactive consumer experiences.
- Development of AI-Powered Digital Persona, Roquito
- Modeled after Vybroo CEO Roque Mascareño.
- Offers businesses scalable, AI-driven engagement solutions.
- Strengthens customer relationships while optimizing costs.
Leadership Insights on AI Integration
- Paul Chang, CEO of BEN
- Highlights AI’s synergy with media and advertising platforms.
- Aims to transform business-customer interactions through scalable AI solutions.
- Karen Sanchez, VP of Radio at Grupo Siete
- Emphasizes Grupo Siete’s commitment to innovation.
- AI-powered tools will drive personalized engagement at scale.
- Roque Mascareño, CEO of Vybroo
- Excited about AI-driven brand interactions and QR code activations.
- BEN’s technology enhances marketing strategies with advanced AI solutions.
The expanded partnership between BEN and Vybroo signifies a transformative shift in AI-powered brand engagement across Latin America and Europe. By integrating AI-driven brand avatars and digital personas, businesses can leverage innovative tools to enhance consumer connections and unlock new growth opportunities in media and advertising.
