Bandwidth Inc. has unveiled its highly anticipated 2025 State of Messaging Report, providing critical insights into the evolving enterprise messaging landscape. As businesses adapt to new technologies, security concerns, and regulatory changes, the report offers key strategies to optimize messaging effectiveness.
Tim Sherwood, SVP of Messaging & Mobility at Bandwidth:
“Messaging remains a powerful channel, but businesses must evolve with Apple’s adoption of RCS, increasing security risks, and changing regulations. Our report equips enterprises with the tools they need to stay ahead.”
Takeaways from the 2025 Report
1. RCS Will Redefine Business Messaging
With Apple enabling RCS (Rich Communication Services), enterprises are preparing for a more interactive, secure, and engaging messaging experience.
Report Insights:
66% of businesses plan to increase messaging usage once RCS is widely available.
41% will use RCS for marketing campaigns, while 25% will leverage it for customer support.
Why It Matters:
RCS enables branded messaging, rich media, and interactive features, improving consumer engagement and response rates.
2. Verified Sending Builds Consumer Trust
With increasing fraud and phishing risks, consumers are wary of SMS links. Businesses must prioritize message verification to maintain trust.
Report Insights:
Verified sender status and branded messaging through RCS help businesses stand out.
Enterprises using custom branding and interactive messaging see higher engagement and consumer confidence.
Why It Matters:
Verified messages ensure secure, authenticated interactions, reducing scam concerns and improving conversion rates.
3. Regulatory Changes Are Increasing Costs
New messaging regulations are making compliance more complex, leading to higher costs for businesses.
Report Insights:
25% of businesses report increased costs due to changing messaging rules.
Non-compliance leads to lower deliverability, higher expenses, and potential disruptions.
Best Practices:
Stay updated on industry regulations.
Register messaging campaigns to maintain compliance.
Use trusted messaging providers like Bandwidth for seamless compliance.
4. Deliverability is the Top Priority for Businesses
Report Insights:
60% of businesses rank message deliverability as the most important factor in selecting a messaging provider—above cost, features, and capacity.
Bandwidth’s Innovations for Higher Deliverability:
Advanced Number Intelligence – Monitors and maintains campaign list data.
Real-time Traffic Monitoring & Alerts – Ensures consistent high deliverability.
Message Registration Center – Simplifies campaign registration & carrier compliance.
Conclusion: The Future of Business Messaging
The 2025 State of Messaging Report underscores how enterprises must evolve to remain competitive:
Adopt RCS for interactive messaging and enhanced consumer engagement.
Prioritize verified sending to build trust and credibility.
Stay compliant with new regulations to avoid disruptions.
Focus on message deliverability for maximum impact.
With Bandwidth’s advanced messaging tools, businesses can future-proof their messaging strategies and stay ahead in the evolving enterprise communication space.
