Genesys Bridges Front- and Back-Office with New AI Work Automation and Associate Tools
At Xperience 2025, Genesys doubled down on its vision for agentic AI—AI with the autonomy to act, not just assist. The company unveiled Genesys Cloud Work Automation upgrades and the launch of Genesys Cloud Associate, two new capabilities designed to dissolve the walls between the contact center, back office, and field teams.
