Paramita Patra

Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling. When she is not researching market trends , you will find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether that's 10,000 kilometres away or between the pages of a novel.

AI and Originality: Preventing Plagiarism to Fuel Innovation

AI and Originality: Preventing Plagiarism to Fuel Innovation

When ChatGPT burst onto the scene in late 2022, there was instant buzz about its utility for writers — in just a few seconds, ChatGPT could output content that would take a human writer much longer to create. However, despite this obvious benefit, AI-generated content has a glaring drawback. Since ChatGPT and other LLMs train on massive datasets, their outputs are derivative of already-existing content and run the risk of inadvertently plagiarizing someone else’s work. AI-powered plagiarism is a growing concern in this digital age, and it’s critical that any outlet publishing work that could be AI-generated prevents this potential pitfall and protects their business.

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MetaRouter Streamlines Compliance & Strengthens User Privacy Across Vendor Ecosystems with Advanced Consent Enforcement

MetaRouter Streamlines Compliance & Strengthens User Privacy Across Vendor Ecosystems with Advanced Consent Enforcement

MetaRouter, the trailblazers in Server-Side Tag Management, today announced the launch of Advanced Consent Enforcement, a game-changing solution that addresses the critical challenge of aligning consent categories with data collection and routing strategies.

Read More: MetaRouter Streamlines Compliance & Strengthens User Privacy Across Vendor Ecosystems with Advanced Consent Enforcement
AI impact on influencer marketing

AI impact on influencer marketing

AI tools don’t replace influencer marketers because they can’t handle the entire task cycle yet, so there’s no need to worry about that. Instead, integrating AI makes our work easier and helps us cut costs. For example, in situations where we used to rely on local professionals for video transcription and translation, we can now subscribe to a good service with integrated AI

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AI Horizons: A Glimpse of 2024

2023 was the year we saw the uprising of AI. It came as a force to reckon with. And then the reality hit us. The excitement of something new slowly led to the realization that AI needs regulation as it developed rapidly beyond its control. The realm of AI stands at the forefront of innovation, continually pushing boundaries and reshaping the way we perceive and interact with the world.

Read More: AI Horizons: A Glimpse of 2024

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