Paramita Patra

Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling. When sheÔÇÖs not researching market trends , youÔÇÖll find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether thatÔÇÖs 10,000 kilometers away or between the pages of a novel.

Conversational AI: The Key to Superior Customer Experience

Conversational AI: The Key to Superior Customer Experience

In today’s digital age, customers expect seamless and personalized interactions with the brands they interact with. Delivering exceptional customer experience (CX) is no longer a nicety; it’s a necessity. This is where conversational AI steps in. Conversational AI, often embodied by chatbots, utilizes artificial intelligence to understand and respond to natural language communication. Businesses can…

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Boost Sales and Efficiency AI-Powered Automation in Sales

Boost Sales and Efficiency: AI-Powered Automation in Sales

The traditional image of a salesperson might conjure up someone making cold calls or delivering a polished pitch. But the future of selling is undergoing a revolution driven by artificial intelligence (AI). AI- powered automation is rapidly transforming the sales landscape, promising to streamline processes, boost efficiency, and unlock new levels of customer engagement.

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Amperity Fixes AI’s Data Quality and Access Problems

Amperity Fixes AI’s Data Quality and Access Problems

SEATTLE – March 6, 2024 – Amperity, the leading AI enterprise customer data platform (CDP) for consumer brands, today announced two new generative AI capabilities, Explore and Assist, that join existing AI-powered capabilities, Stitch and Predict, to create a comprehensive suite collectively known as AmpAi. Amperity is focused on fixing the data quality and access challenges many brands face with traditional CDPs. With AmpAi, brands can be confident that they are making decisions based on a trusted data foundation to determine the best way to engage with customers and power downstream AI technologies.

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AI and Originality: Preventing Plagiarism to Fuel Innovation

AI and Originality: Preventing Plagiarism to Fuel Innovation

When ChatGPT burst onto the scene in late 2022, there was instant buzz about its utility for writers — in just a few seconds, ChatGPT could output content that would take a human writer much longer to create. However, despite this obvious benefit, AI-generated content has a glaring drawback. Since ChatGPT and other LLMs train on massive datasets, their outputs are derivative of already-existing content and run the risk of inadvertently plagiarizing someone else’s work. AI-powered plagiarism is a growing concern in this digital age, and it’s critical that any outlet publishing work that could be AI-generated prevents this potential pitfall and protects their business.

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MetaRouter Streamlines Compliance & Strengthens User Privacy Across Vendor Ecosystems with Advanced Consent Enforcement

MetaRouter Streamlines Compliance & Strengthens User Privacy Across Vendor Ecosystems with Advanced Consent Enforcement

MetaRouter, the trailblazers in Server-Side Tag Management, today announced the launch of Advanced Consent Enforcement, a game-changing solution that addresses the critical challenge of aligning consent categories with data collection and routing strategies.

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AI impact on influencer marketing

AI impact on influencer marketing

AI tools don’t replace influencer marketers because they can’t handle the entire task cycle yet, so there’s no need to worry about that. Instead, integrating AI makes our work easier and helps us cut costs. For example, in situations where we used to rely on local professionals for video transcription and translation, we can now subscribe to a good service with integrated AI

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AI Horizons: A Glimpse of 2024

2023 was the year we saw the uprising of AI. It came as a force to reckon with. And then the reality hit us. The excitement of something new slowly led to the realization that AI needs regulation as it developed rapidly beyond its control. The realm of AI stands at the forefront of innovation, continually pushing boundaries and reshaping the way we perceive and interact with the world.

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