Paramita Patra

Paramita Patra is a content writer and strategist with over five years of experience in crafting articles, social media, and thought leadership content. Before content, she spent five years across BFSI and marketing agencies, giving her a blend of industry knowledge and audience-centric storytelling. When she is not researching market trends , you will find her travelling or reading a good book with strong coffee. She believes the best insights often come from stepping out, whether that's 10,000 kilometres away or between the pages of a novel.

Big Data Security: Safeguarding Your Digital Assets 

Big Data Security: Safeguarding Your Digital Assets 

Today’s digital age demands a valuable resource that fuels innovation, drives business decisions, and enhances customer experiences. Data has emerged as the new oil which leverages these aspects. However, big data security comes with a significant risk – cyberattacks. As organizations deal with unprecedented volumes and varieties of data – known as “big data”, it…

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AI for Data Analytics: Transforming Insights into Actions

AI for Data Analytics: Transforming Insights into Actions

We live in a world of data, where every transaction, decision, and interaction leave a digital footprint. To transform them into actionable insights, organizations are turning to artificial intelligence (AI). AI is no longer a futuristic concept; it’s a powerful tool revolutionizing data analysis. From automating mundane tasks to uncovering hidden patterns, AI for data…

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Mastering Prompt Engineering: Techniques and Strategies for Effective AI Communication

Mastering Prompt Engineering: Techniques and Strategies for Effective AI Communication

We have all been in the position where your prompt GenAI but end up with a nonsensical result, or you try to ask for a specific solution, and the machine won’t understand. Well, the solution to that is Prompt Engineering. Prompt engineering can bridge the communication gap between the user and Generative AI. You can…

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 The Eye of AI: Understanding Convolutional Neural Networks

 The Eye of AI: Understanding Convolutional Neural Networks

We know how much AI is part of our lives now. AI has helped us find answers, create art, and provide us with information whenever required. But have you ever wondered how AI can “see” and interpret the world around them? The answer lies in deep learning convolutional neural networks (CNN). These intricate algorithms act…

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Neuromorphic Computing vs Artificial Intelligence

Neuromorphic Computing vs Artificial Intelligence

Artificial Intelligence (AI) has changed the world by changing our daily lives. From facial recognition to self-driving cars, AI has become an inseparable part of our lives. But as technology advances, we are pondering the question: What if there was a way to build even more intelligent machines inspired by the most complex learning system…

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Conversational AI: The Key to Superior Customer Experience

Conversational AI: The Key to Superior Customer Experience

In today’s digital age, customers expect seamless and personalized interactions with the brands they interact with. Delivering exceptional customer experience (CX) is no longer a nicety; it’s a necessity. This is where conversational AI steps in. Conversational AI, often embodied by chatbots, utilizes artificial intelligence to understand and respond to natural language communication. Businesses can…

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Boost Sales and Efficiency AI-Powered Automation in Sales

Boost Sales and Efficiency: AI-Powered Automation in Sales

The traditional image of a salesperson might conjure up someone making cold calls or delivering a polished pitch. But the future of selling is undergoing a revolution driven by artificial intelligence (AI). AI- powered automation is rapidly transforming the sales landscape, promising to streamline processes, boost efficiency, and unlock new levels of customer engagement.

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Amperity Fixes AI’s Data Quality and Access Problems

Amperity Fixes AI’s Data Quality and Access Problems

SEATTLE – March 6, 2024 – Amperity, the leading AI enterprise customer data platform (CDP) for consumer brands, today announced two new generative AI capabilities, Explore and Assist, that join existing AI-powered capabilities, Stitch and Predict, to create a comprehensive suite collectively known as AmpAi. Amperity is focused on fixing the data quality and access challenges many brands face with traditional CDPs. With AmpAi, brands can be confident that they are making decisions based on a trusted data foundation to determine the best way to engage with customers and power downstream AI technologies.

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