Amperity, a leader in enterprise customer data cloud solutions, has launched the industry’s first Identity Resolution Agent. This innovative tool empowers data teams to quickly unify fragmented customer data, creating an AI-ready foundation that drives business growth. With AI becoming essential for enterprises, Amperity’s solution solves the critical challenge of disconnected and inaccurate customer data, enabling organizations to unlock the full potential of AI technologies.
- The Need for AI-Ready Data:
- As AI adoption grows, organizations struggle with fragmented and inaccurate customer data, hindering the deployment of AI tools like large language models (LLMs).
- A recent MIT Technology Review Insights study highlighted that 78% of global companies are not fully prepared for AI deployment, largely due to poor data quality.
- Amperity’s Identity Resolution Agent:
- This breakthrough innovation quickly transforms fragmented customer records into a single, reliable source of truth.
- The tool integrates structured, unstructured, and synthetic data, creating an AI-ready asset that accelerates the path to real business outcomes.
- Features and Benefits:
- AI-Led Data Preparation: Automates data standardization and matching in hours, eliminating manual work and complex coding.
- Multi-Dimensional Identity Resolution: Combines deterministic and probabilistic matching for tailored use cases, from operational identities to broader marketing audiences.
- Transparent QA Environment: Provides full visibility into the identity resolution process, ensuring accuracy through a visual interface.
- Flexible Architecture: Seamlessly integrates with data environments like Databricks and Snowflake, offering a Sandbox for testing new data sources without disrupting workflows.
- Real-World Impact:
- Leading enterprise brands are already seeing success with Amperity’s solution. A top retailer uncovered 3.5 million previously unreachable customer emails, unlocking new revenue in weeks.
- The Seattle Seahawks used the tool to gain deeper fan insights, allowing for more personalized and meaningful fan engagement.
- Empowering AI-Driven Customer Experiences:
- With the launch of the Identity Resolution Agent, Amperity solidifies its role as the foundational data layer for AI-powered customer experiences.
- The solution supports everything from real-time personalization to predictive analytics, making AI initiatives more effective and impactful.
Amperity’s Identity Resolution Agent is a game-changing tool for enterprises seeking to harness the power of AI. By unifying customer data and making it AI-ready, Amperity helps brands build the foundation for personalized, data-driven customer experiences that drive growth and loyalt
