AI-Media Technologies Limited (“AI-Media”), a global leader in live subtitling and translation solutions, has teamed up with Lightning International (“Lightning”), a leading distributor of free ad-supported television (FAST) channels. This strategic collaboration aims to transform premium content distribution and monetization across diverse global markets by overcoming accessibility and localization challenges.
Making Premium Content Truly Global
Imagine viewers in Germany or anywhere worldwide accessing the latest entertainment and news in real time—without language barriers. AI-Media’s Lexi and LEXI Translate solutions enable live, real-time subtitle translation in over 50 languages, embedded directly into content feeds. This means FAST channels, once restricted to English-speaking audiences, can now reach global viewers with subtitles in French, German, Italian, Japanese, and many more languages.
Tony Abrahams, CEO of AI-Media, highlighted the impact:
“This partnership with Lightning International is a game-changer for the FAST industry. By making premium content accessible and localized in real-time, we’re helping platforms grow audiences and revenue, while making global content truly inclusive.”
Benefits for FAST Platforms and Content Owners
- Increased Engagement and Viewership: Subtitles encourage longer viewing times and repeat visits, boosting advertising opportunities.
- Greater Accessibility: Benefits extend beyond the deaf and hard-of-hearing community, catering to millennials and Gen Z, 87% of whom prefer subtitles when watching video content.
- New Revenue Streams: Language localization opens doors to new markets and advertising income.
- Cost-Effective Localization: AI-powered real-time translation is more affordable and scalable than traditional methods, with lower latency and enhanced reliability.
How the Technology Works
AI-Media’s Alta and LEXI Translate provide real-time transcription and translation. These subtitles are integrated into the linear channel and delivered to FAST platforms via Lightning International’s content delivery services based in Hong Kong, ensuring a streamlined, reliable, and scalable workflow.
James Ross, CEO of Lightning International, expressed enthusiasm:
“We are delighted to collaborate with AI-Media. This partnership sets a new standard for localization in the FAST industry, allowing us to open new markets and offer content without language barriers.”
The Future: AI-Powered Dubbing with LEXI Voice on Nab
Looking ahead, AI-Media is launching LEXI Voice on Nab, an AI-driven dubbing solution that delivers real-time alternative language audio tracks. This innovation will enhance accessibility for viewers with visual impairments and provide a richer, native-language experience for global audiences.
