4BY4, a leading AI-driven content solutions provider, has announced its participation in the 2025 NAB Show (National Association of Broadcasters Show) from April 5-9 in Las Vegas. As part of its global expansion efforts, 4BY4 will exhibit at the 8K Association booth (W3942), presenting PIXELL, its cutting-edge AI-powered video optimization solution designed to enhance streaming efficiency while maintaining high visual quality.
Highlights of 4BY4 at NAB 2025
1. PIXELL: AI-Driven Video Optimization
PIXELL is an advanced AI solution that helps broadcasters, content creators, and media platforms by:
- Reducing storage requirements and bandwidth consumption without sacrificing quality.
- Upscaling Full HD (2K) and 4K video to 8K for ultra-high-definition broadcasting.
- Lowering bitrates by over 50%, ensuring smoother streaming experiences and cost efficiency.
2. Expanded Product Offerings
At NAB 2025, 4BY4 will unveil:
- SaaS and API-based solutions for seamless cloud integration.
- On-premises hardware solutions with built-in GPU/NPU chips for direct deployment in broadcasting infrastructure.
- Live demonstrations of PIXELL’s ability to enhance video quality while minimizing bandwidth consumption.
3. Strengthening Global Presence
This marks 4BY4’s first NAB appearance, where it seeks to expand into international markets by engaging with:
- Broadcasters and studios seeking AI-powered efficiency.
- Production teams and freelance creators looking for cost-effective upscaling and video optimization.
- New potential partners in media distribution and content technology sectors.
“Our expanded product lineup now caters to a broader range of clients — from major broadcasters and studios to smaller production teams and freelance creators. With growing interest from international markets, we’re actively pursuing new partnerships and sales opportunities during NAB to expand PIXELL’s global presence.”
— Seongwan Bae, Head of PIXELL Business at 4BY4
By participating in NAB 2025, 4BY4 is positioning PIXELL as a next-generation AI-powered video enhancement solution. With growing global interest in high-efficiency video streaming, PIXELL’s capabilities in 8K upscaling and bandwidth reduction make it a game-changer for broadcasters, content creators, and media platforms.
