TaskUs, Inc., a leading provider of outsourced digital services, and Red Points, the leading AI-powered brand protection solution, have announced a strategic partnership to tackle digital fraud and intellectual property (IP) violations. This collaboration combines AI technology and human expertise to offer an end-to-end solution designed to protect brands from the growing threat of online fraud and counterfeiting, which is linked to estimated annual losses of $2 trillion.
- AI-Driven Digital Protection Solution
- The partnership leverages TaskUs’ AI+Human-in-the-loop framework with Red Points’ advanced fraud detection technology.
- Together, the solution processes millions of data points to detect and prevent fraudulent activities, including counterfeit products, brand impersonation, and fake accounts.
- The system includes initial AI detection, logo and image recognition, optical character recognition (OCR) scanning, forensics, and takedown enforcement.
- Enhancing Trust & Safety for Brands
- The combined solution strengthens the trust and safety aspect by enabling faster and more accurate identification of counterfeit goods and IP violations.
- Brands benefit from a proactive approach to digital protection, with automated tools to detect and prevent piracy and other IP infringements across digital channels and marketplaces.
- It also supports compliance with regulations such as the European Union’s Digital Services Act (DSA).
- AI + Human Collaboration for Fraud Prevention
- The partnership provides a dynamic AI-powered feedback loop for fraud detection, continuously improving the system through human expertise and AI-driven insights.
- TaskUs and Red Points’ collaborative approach ensures businesses can monitor and enforce brand protection in real-time.
- Tangible Business Impact
- The solution has already delivered significant business impact, helping clients detect counterfeit items and IP violations that jeopardize over $500 million in potential revenue.
- AI-powered automation and human-driven enforcement ensure that clients can respond to IP violations quickly and comprehensively, improving efficiency and reducing operational costs.
- Cost Efficiency and Scalability
- The AI+Human-in-the-loop approach optimizes operational costs by automating detection and enforcement processes, allowing clients to reallocate resources to other strategic priorities.
- Clients can scale their brand protection efforts with the flexibility and precision offered by the partnership.
TaskUs and Red Points’ strategic partnership offers businesses a robust, AI-powered solution to protect against digital fraud, counterfeiting, and IP violations. With enhanced trust and safety, faster response times, and cost savings, brands can safeguard their reputation and integrity while remaining focused on their core business goals.