Stackline, in collaboration with Amazon, has introduced a cutting-edge Multi-Retailer Attribution solution. This innovative tool redefines how brands measure the impact of their advertising across various retail platforms, addressing long-standing challenges in the industry.
The Need for Enhanced Retail Attribution
- Complex Advertising Landscape:
- Increasing complexity in digital advertising demands more precise data.
- Traditional models focus on single-retailer performance, leaving gaps in ROI calculations.
- Challenges in Measurement:
- Inability to measure the impact of ads on purchases across different retailers.
- Example: Ads on Amazon influencing purchases on Walmart, Target, or Kroger.
Solution Overview
- Multi-Retailer Attribution:
- Combines proprietary audience technology with Amazon Marketing Cloud.
- Quantifies consumer purchases driven by Amazon ads across all major retailers.
- Comprehensive View:
- Measures consumer purchases across retailers and channels at the product level.
- Connects purchases to shoppers who engaged with Amazon ads.
Success Story: Multinational Grocery Client
- Campaign Overview:
- Aired commercials for four leading brands during Thursday Night Football.
- Invested nearly $10 million in dynamic ads.
- Results:
- Generated ad-attributed sales beyond Amazon.
- Analysis showed $63 million in additional sales from Walmart, Kroger, and Target.
- Insights:
- Demonstrates the power of targeted advertising and data integration.
- Highlights significant sales growth across retail partners.
Key Features of Multi-Retailer Attribution
- Omnichannel Measurement:
- Integrates Stackline’s Shopper OS data with Amazon Marketing Cloud.
- Provides a holistic view of sales attribution across multiple retailers.
- Actionable Insights:
- Detailed analytics help brands understand consumer behavior.
- Optimizes advertising strategies across various channels.
- Advanced Targeting & Personalized Messaging:
- Enhances ad efficiency through customized audience targeting.
- Enables personalized messaging for better engagement.
Statements from Key Figures
- Michael Lagoni, CEO of Stackline:
- Highlights the significance of the new solution in digital advertising analytics.
- Emphasizes the unified view of customer journeys beyond single-retailer limitations.
- Mitch Keidan, Co-founder and Head of Product at Stackline:
- Stresses the empowerment of brands to see the broader influence of their advertising.
- Notes the capability to measure offline and online sales across the retail ecosystem.
Stackline’s partnership with Amazon and the introduction of the Multi-Retailer Attribution solution mark a significant advancement in retail analytics. This innovative tool enables brands to measure the comprehensive impact of their advertising efforts, optimizing their marketing strategies and driving significant sales growth across multiple retail platforms.