Picsart, the world’s leading AI design studio, has announced a partnership with Getty Images to create a custom model that offers responsible, commercially safe AI-generated imagery. This collaboration aims to provide marketers, creators, and small businesses with unique, high-quality visual content.
Partnership Overview
- Collaboration Details:
- Picsart partners with Getty Images
- Aim to develop a custom AI model for creating safe, commercially usable imagery
- Model trained exclusively on Getty Images’ licensed creative content
- User Benefits:
- Access to unique images with full commercial rights
- Indemnity provided for created images
- Over 3,000 editing tools available for customization
Enhancing Marketing and Content Creation
- Addressing Content Creation Needs:
- Increasing demand for constant content production in marketing
- Picsart’s tools streamline the creation process from idea to visual output
- Hovhannes Avoyan’s Statement:
- Emphasizes the convenience of having all tools in one place
- Highlights the partnership’s role in providing high-quality, customizable AI imagery
Getty Images Integration
- Grant Farhall’s Statement:
- Connects Getty Images’ creative library with Picsart’s platform
- Empowers creators with high-quality, commercially safe content
- Video Content Integration:
- Getty Images video content also integrated into Picsart’s platform
- Available to Picsart Plus members
Development and Implementation
- AI Model Development:
- Developed by Picsart’s AI lab, PAIR, led by Chief Scientist Humphrey Shi
- Focus on commercially safe and responsible generative AI
- Accessible through Picsart’s API services
- Expected Release:
- Picsart x Getty Images model release expected later this year
The partnership between Picsart and Getty Images marks a significant step in empowering creators with AI-driven, commercially safe imagery. By integrating Getty Images’ extensive library with Picsart’s robust editing tools, this collaboration aims to streamline and enhance the content creation process for marketers and small businesses alike.