Creating relevant and impactful content is crucial for marketers aiming to cut through digital noise and connect with their audience. Recognizing the need for authenticity, especially among Gen Z consumers, Persado, a leading Motivation AI company, has launched new GenAI technology. This innovation empowers brands to create high-performing, personalized content at scale, with 20 pre-built marketing segments that enhance message generation and engagement.
Persado’s GenAI Technology
- Authentic Engagement
- Tailors content to resonate with specific consumer segments, especially Gen Z, who value authenticity and personalization.
- Pre-Built Marketing Segments
- Offers 20 pre-built segments to speed up the creation of targeted messages, ensuring relevance and impact.
- Emotion-Informed Copy
- Uses AI-driven tools to craft content that taps into the emotions of key audience groups, enhancing engagement.
Benefits of Persado’s GenAI
- Engaging 64.4M Unique Adults
- Reaches a significant audience annually, with 15% representing Gen Z or similar profiles.
- Enhanced Productivity
- Brands can quickly generate authentic, high-performing copy, outpacing human-authored variants.
- Customizable Segments
- Allows data and marketing leaders to upload pre-existing segment documentation to create custom segments based on unique customer attributes.
Leveraging Historical Data
- 12 Years of Campaign Data
- Utilizes extensive historical data and continuous model training to ensure the effectiveness of generated content.
- Regulatory Compliance
- Adheres to industry-specific privacy and regulatory standards, ensuring compliance and security.
Industry-Specific Segments
- For All Brands
- Deal Seekers: Shoppers driven by sales and promotions.
- Engaged Customers: Frequent brand interactors and purchasers.
- Cross-Sell Prospects: Customers likely to sign up for additional products or services.
- For Banks and Card Issuers
- Retirement Account Holders: Interested in retirement planning and resources.
- Vacation Seekers: Recently spent on travel-related expenses.
- Inactive Cardholders: Haven’t made recent credit card purchases.
- Rich Credit History: Customers with a strong credit record.
- Growth: Engaged with savings or investment products.
Persado’s GenAI technology represents a significant advancement in personalized content creation, providing brands with tools to craft authentic, emotion-driven messages that resonate with specific consumer segments. By leveraging AI and historical data, Persado helps brands enhance engagement and drive growth in a competitive digital landscape.
