AI-Powered Conversational Commerce Is Replacing Broadcast Retail Messaging, Infobip Study Finds
The retail industry’s long-standing reliance on one-way customer notifications is giving way to AI-powered conversational engagement, according to new insights from cloud communications platform Infobip and research firm Retail Economics. As consumer expectations for personalized digital experiences continue to rise, retailers are increasingly being pushed toward conversational AI platforms that enable two-way interactions across messaging…
