Nurix.ai Unveils NuPlay, a Voice AI Platform Built to Redefine Customer Experience at Scale
In the race to modernize enterprise customer engagement, Nurix.ai has rolled out NuPlay, a voice-first AI platform that aims to deliver truly human-like conversations—without the human overhead. Designed to integrate across enterprise systems and take decisive action, NuPlay promises to automate over 80% of customer inquiries while slashing support costs by more than 65%.
Unlike chatbots limited to canned text responses, NuPlay brings the nuance of natural voice interactions to enterprise operations—bridging the gap between conversational AI and outcome-driven engagement.
Turning Conversations Into Outcomes
Modern consumers aren’t just looking for fast responses—they want real conversations that solve problems, build trust, and get things done. NuPlay’s approach reflects this new reality, delivering low-latency, interruption-capable, voice-based AI that feels more like speaking with a customer support agent than with a robot.
“Text-based AI isn’t enough,” said Mukesh Bansal, Nurix.ai founder and CEO. “Customers want to feel heard, understood, and supported. With NuPlay, they can talk to AI agents the same way they would with a sales or support team—except now, it’s scalable, fast, and always available.”
At its core, NuPlay is not just a voice assistant—it’s an enterprise-grade, action-oriented agent that integrates deeply across CRM, ERP, and CCaaS tools to turn conversations into completed tasks. Whether that means booking an appointment, modifying an order, or handling a support request, NuPlay acts, not just responds.
Built for Real Business Needs
NuPlay’s platform is equipped with robust features tailored for enterprise scale:
- Advanced Interruption Handling: Manages dynamic, multi-intent conversations like a seasoned support rep.
- Instantaneous Resolution: Resolves queries on the spot with 99% accuracy in completion tracking.
- Voice Personality Profiles: Mirrors brand tone and adapts to customer persona.
- Massive Integration Library: Compatible with 300+ enterprise tools, including Salesforce, HubSpot, Zendesk, and more.
In a world where two-thirds of millennials expect real-time service, and brand loyalty hinges on experience, NuPlay offers companies a path to scale their support operations without scaling their headcount.
Enterprise Adoption and Real Results
Already, NuPlay is facilitating over 250,000 conversations per month, helping companies like AllFly, First Mid Insurance, and Super.Money achieve over 50% workflow efficiency across sales, customer service, and support.
The return on investment is clear: One customer cited that NuPlay handles 60,000+ calls monthly, not only improving conversation quality but also driving 10% more cross-sell opportunities—transforming support from a cost center into a revenue driver.
At a third of the cost of traditional staffing, NuPlay also introduces a compelling financial case for replacing or augmenting legacy voice support systems.
Market Momentum and What’s Next
NuPlay’s release comes on the heels of Nurix.ai’s $27 million funding round led by General Catalyst and Accel. The company has grown 5x quarter over quarter, indicating that businesses are hungry for scalable, trustworthy AI that doesn’t sacrifice customer experience.
Looking ahead, Nurix.ai plans to further enhance NuPlay’s contextual intelligence and expand integrations across industries, while maintaining compliance with SOC 2, GDPR, HIPAA, and ISO standards.
From Voice Bots to Voice Agents
The launch of NuPlay reflects a broader shift in enterprise AI—from rigid, rules-based bots to flexible, autonomous agents capable of driving business outcomes. While many platforms are still focused on AI as a text interface, Nurix is betting big on voice as the future of customer engagement.
And they’re not alone. Voice-first, action-driven AI is quickly becoming the battleground for enterprise differentiation. As businesses rethink how to scale service, automate engagement, and build loyalty, NuPlay may well become a critical tool in that transformation.
Bottom Line
NuPlay isn’t just another conversational AI. It’s a voice-native, enterprise-ready platform that automates support, enhances customer satisfaction, and drives business efficiency—all in real time.
For companies juggling scale, cost, and customer expectations, it’s a glimpse into the future of service—one that speaks your language and acts on your behalf.
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