Google’s AI Overviews—its generative summaries that sit above traditional search results—are no longer a curiosity. They’re showing up in roughly 13% of all search queries, according to a March 2025 industry study, and they’re already reshaping the SEO landscape.
Today, Online Advantages, a North Carolina-based SEO and AI marketing agency, dropped what it’s calling the definitive playbook for getting into those summaries: How to Get Featured in Google’s AI Overviews: A Guide to the New SEO. The resource is live now and promises constant updates.
AI Overview SEO: The New Battleground
If you’re used to fighting for the top organic slot, this changes the game. In Google’s Search Generative Experience, the AI Overview box appears before traditional blue links, often capturing user attention—and clicks—before organic results even get a look-in.
“Traditional SEO wins you visibility in blue links. AI Overview SEO wins you visibility before the click,” says Matt Maglodi, founder of Online Advantages. “If you’re not targeting AIO placement now, you’re already behind.”
Inside the Guide: Key Tactics
The guide outlines five core strategies for getting into Google’s AI summaries:
- Semantic SEO & Entity Optimization — Build content around entities Google’s AI recognizes and trusts.
- Structured Data for AI Parsing — Use JSON-LD schemas for articles, FAQs, and products to signal topical authority.
- E-E-A-T for AI — Bolster Experience, Expertise, Authoritativeness, and Trust to stand out from generic pages.
- Passage-Level Optimization — Break content into bite-size Q&A sections for snippet-friendly AI parsing.
- AI Overview Optimization Checklist — A 10-step repeatable process to prepare content for generative ranking.
Why Businesses Should Care—Now
Generative AI in search isn’t just a shiny new interface; it’s shifting traffic flows. Brands that land in AI Overviews report higher click-through rates, boosted brand authority, and spikes in organic traffic—without spending more on ads.
For companies already deep into traditional SEO, this is an expansion, not a replacement. The guide stresses that both classic ranking signals and AI Overview-specific optimizations will determine who wins in tomorrow’s search results.
As AI-generated summaries become more prevalent, appearing in that AI box may soon be as coveted as the #1 organic slot was a decade ago.
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