The Real Brokerage Inc. (NASDAQ: REAX), a leading technology-powered real estate platform, announced it will host RISE 2025, its fourth annual agent conference, November 3–5 in Orlando, Florida.
More than 2,000 agents are expected to attend the high-energy, innovation-driven event, which focuses on collaboration, technology, and personal transformation — embodying one of Real’s core values: “We” are greater than “Me.”
“Real is where the future of real estate comes into focus and RISE is where we bring it to life,” said Tamir Poleg, Chairman and CEO of Real. “We’re not just keeping up with change—we’re driving it, with AI and technology solutions no one else in the industry can match.”
Human Connection Meets AI Innovation
Across three packed days, Real’s leadership will outline strategic initiatives and unveil a wave of new tools built to redefine the agent experience.
The company will debut a major advancement for Leo, Real’s 24/7 AI-powered virtual concierge. The update represents what Real calls a “leap toward a truly intelligent, always-on real estate experience” — one that extends beyond the agent interface to client engagement.
Complementing Leo’s evolution is a new AI marketing engine that automates content creation at scale, helping agents generate personalized, high-quality marketing assets in seconds. Together, the tools signal Real’s vision to reimagine the end-to-end real estate journey through practical, human-centric AI.
Embedded Finance Gets Smarter: Introducing Real Wallet Rewards
RISE 2025 will also mark the launch of Real Wallet Rewards, an expansion of Real Wallet, the company’s embedded finance platform built in partnership with Thread Bank, Member FDIC.
The new feature allows agents who use Real Wallet’s business checking account and branded debit card to apply their accrued rewards directly toward reducing brokerage fees — turning everyday business spending into tangible financial benefits.
The move further integrates Real’s fintech ecosystem into agents’ daily workflows, reinforcing the company’s push to create a one-stop digital operating system for real estate professionals.
Learning, Leadership, and Collective Growth
Beyond the tech reveals, RISE 2025 emphasizes Real’s culture of shared success.
Highlights include:
- Main-stage keynotes from Real’s leadership team unveiling strategy and innovation roadmaps.
- Agent-led sessions and mastermind groups designed to exchange playbooks and accelerate growth.
- A return appearance from Sharran Srivatsaa, Real board member and former President, sharing insights on scaling with intention.
- A keynote by business strategist Felipe Gomez, who will challenge agents to adopt the mindset of a “virtuoso” — blending empathy, discipline, and passion to lead with impact.
“When we thrive together, we all rise together,” added Poleg. “RISE is where community and technology intersect to create real momentum for agents everywhere.”
A Culture of Service and Impact
RISE isn’t just about business — it’s also about giving back.
The week opens with the first-ever One Real Impact Golf Classic, benefiting the company’s One Real Impact Fund, which supports agents facing unexpected hardship. The conference closes with a volunteer event where attendees will pack meals for food-insecure families in the Orlando area.
Industry Partners and Sponsors
This year’s event features support from more than three dozen sponsors, including returning partners Sheridan St., Oakley Signs, PLACE, RealScout, and Sierra Interactive, along with newcomers such as Cyberbacker. Sponsors will provide exclusive promotions and on-site support throughout the event.
Why It Matters
RISE 2025 underscores Real’s evolution from a fast-growing brokerage into a real estate technology powerhouse — blending AI, fintech, and community into one cohesive agent ecosystem.
With AI automation, financial integration, and human connection at the center, Real’s strategy is clear: to make every agent more empowered, efficient, and inspired.
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