Houston-based digital growth consultancy EWR Digital has unveiled its new Generative AI SEO Services, anchored by the proprietary LLM Visibility™ framework. Created by lead digital strategist Matthew Bertram, LLM Visibility™ is now a U.S.-filed trademark and aims to unify SEO, AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) into a single approach for the AI era.
SEO Meets AI Intelligence
“Search is no longer about ranking—it’s about recall,” said Bertram. “AI systems like ChatGPT are now where buying decisions begin. LLM Visibility™ ensures that when AI generates answers, your brand isn’t invisible—it’s the one being cited.” The framework is designed to make brands discoverable and consistently referenced across large language models (LLMs) like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity, as well as in traditional search engines.
Three Layers of AI-Optimized Search
EWR Digital’s Generative AI SEO Services operate on three core layers:
- ChatGPT Optimization: Ensures content is discoverable and citation-ready for conversational AI.
- Generative Engine Optimization (GEO): Prepares brand assets for AI-driven search experiences beyond traditional SERPs.
- LLM Visibility™: Standardizes entity signals so brands and leaders are consistently recognized across AI ecosystems.
Positioning for the AI-Powered Future
With over 25 years of experience, award-winning campaigns, and a top-ranked digital marketing podcast, EWR Digital helps mid-market and enterprise organizations in industrial, oil and gas, legal, and healthcare sectors scale through measurable digital growth. The launch of Generative AI SEO Services positions the agency as a bridge between traditional SEO strategies and the AI-driven future of search.
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