Amadeus, a global leader in travel technology solutions, recently brought together top travel innovators from across the Asia Pacific region for a hackathon in Bangkok, aimed at reimagining the traveler experience. The event focused on simplifying bookings, enhancing personalization, and improving operational efficiency using agentic AI frameworks.
Participants leveraged Amadeus Self-Service APIs alongside Google Cloud AI tools, including Gemini Models, Vertex AI’s Agent Engine, and the Agent Development Kit (ADK), among other optional resources. The event’s theme centered on rethinking search, booking, and service interactions, with a particular focus on travel shopping and reservations.
Teams and Innovations
Competing teams included AsiaOneClick, PKFARE, CIT, ClearTrip, Richmond Tours, Golden Destinations, House of Travel, MakeMyTrip.com, Shindai/BCDTravel, Trip.com, and Travel Cue. Innovations ranged from AI-driven corporate travel disruption prediction to budget-friendly personalized trip planning and booking flows enhanced with AI-generated imagery of travelers’ journeys.
Winners and Highlights
The judging panel, composed of experts from Amadeus and Google, evaluated entries based on pitch quality, innovation, and practical impact. Winners included:
- Winner: Trip.com — Click & Go, a personalized travel assistant
- 1st Runner-up: ClearTrip — MyTravel.ai, offering personalized inspiration
- 2nd Runner-up: Richmond Travels — RABBIT, simplifying business travel assistance
- Hackers’ Favorite: AsiaOneClick — FareSmart AI, an autonomous search agent
Coco Shu, CTO of Trip.com Flight Business, celebrated the win:
“This recognition at the Amadeus Trav-Tech Hackathon validates our commitment to enhancing the customer journey. We look forward to advancing these innovations with industry partners worldwide.”
Jerome Daniel, SVP R&D at Amadeus, emphasized the broader mission:
“Hosting hackathons supports our goal of improving journeys for travelers globally. We applaud all participants and look forward to seeing these solutions transform the travel experience in practice.”
The Bigger Picture
The hackathon highlights a growing trend in travel tech: the adoption of agentic AI and cloud-based intelligence to create smarter, more personalized travel experiences. From predictive corporate travel tools to highly tailored consumer journeys, these solutions promise to streamline operations, boost engagement, and enhance traveler satisfaction.
For travel industry leaders, this event underscores the potential of AI not just as a tool for automation, but as a framework for innovation across bookings, reservations, and customer engagement.
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