3Play Media, a pioneer in AI-powered video accessibility, today unveiled a full rebrand signaling its evolution into a global leader in video localization and accessibility solutions. The new identity reflects the company’s broadened mission: leveraging breakthrough AI and hybrid human-AI workflows to make content more inclusive, customizable, and globally accessible.
Founded in 2008 out of MIT, 3Play Media was among the first captioning providers to combine automated speech recognition (ASR) with human review, setting a standard for speed, affordability, and compliance. With over 15 years of experience training and refining AI models for speech, the company is now applying its expertise to the next frontier: dubbing, subtitling, and audio description—areas where AI has only recently matured.
From Captions to Comprehensive Global Accessibility
“Our expansion represents more than adding language capabilities—it’s about reimagining how organizations reach audiences worldwide while maintaining the highest standards of accessibility and quality,” said Josh Miller, Co-CEO and Co-Founder of 3Play Media. “Advances in speech-to-text, text-to-speech, and computer vision allow us to deliver inclusive video experiences at scale, more efficiently than ever.”
Unlike competitors locked into AI-only automation or traditional human workflows, 3Play Media offers flexible hybrid options. Customers can select from a range of services, including:
- Premium AI outputs for rapid, cost-effective turnaround
- Light cleanup services to remove AI hallucinations or transcription errors
- Full human review to ensure compliance with accessibility laws like the ADA and EAA
- Comprehensive expert review for premium broadcast and streaming content
This flexibility gives organizations precise control over budget, quality, and brand safety, with the ability to scale globally while tailoring accessibility to audience and compliance needs.
“What makes 3Play unique is the control we give customers over where to fall on the spectrum between AI-only and expert review,” said Chris Antunes, Co-CEO and Co-Founder. “The future of video accessibility lies in intelligently combining automation and human expertise.”
A New Brand for a New Era
3Play’s rebrand introduces a sleek, contemporary design that underscores its transformation into a technology-forward, AI-enabled platform.
“Our new identity communicates both technical sophistication and our deep understanding of global content needs,” said Lily Bond, Chief Growth Officer. “It positions us alongside leading tech innovators while reinforcing the trust and reliability 3Play customers expect.”
Seamless Integration at Scale
Today, 3Play Media supports 40+ integrations with leading video platforms and offers robust API access for enterprise workflows. Its solutions are used by broadcasters, streaming giants, universities, and corporations worldwide—helping them expand reach, ensure compliance, and engage global audiences inclusively.
Power Tomorrow’s Intelligence — Build It with TechEdgeAI
