Movable Ink, an AI-powered personalized content platform, has announced significant enhancements to Da Vinci, its AI-native personalization solution. The new components—Creative IQ, Messaging IQ, and Performance IQ—aim to revitalize global batch messaging programs by curating personalized content for each customer, thereby increasing revenue and deepening customer relationships.
Importance of Enhanced Personalization
- Current Challenges:
- Low click-through rates (~2%)
- Need for more engaging batch messaging programs
- Vivek Sharma’s Statement:
- Emphasizes the need for precision and personalization in customer engagement
- Highlights Da Vinci’s capability to boost revenue and optimize brand objectives
Creative IQ: Personalized Content Curation
- Content Curation:
- AI curates content based on customer tastes, preferences, and motivations
- Enhances business results with minimal to no training needed
- Key Features:
- Short-lived content optimization
- Subject line generation and prediction
- Multi-objective optimization for conversions, clicks, and average order value
Messaging IQ: Optimizing Message Timing and Frequency
- Optimal Messaging:
- Determines ideal time and frequency for customer messages
- Reduces message fatigue by optimizing engagement likelihood
- Data Monitoring:
- Analyzes email schedules, customer engagement patterns, and days of the week
- Ensures highest engagement potential
Performance IQ: Advanced Analytics and Reporting
- Enhanced Analytics:
- Provides insights into creative asset effectiveness and audience trends
- Tracks engagement metrics over time and specific groups
- Automated Experiments:
- Eliminates need for manual A/B testing
- Delivers real-time results to improve email program performance
Customer-Centric Approach with AI
- AI Ensemble Model:
- Combines deep learning, predictive, and generative AI
- Creates highly personalized content and messaging
- Customer Discovery Path:
- Moves beyond showing familiar content
- Introduces customers to new, engaging content
Expanded Marketplace and Integrations
- New Integrations:
- Upcoming integrations with Braze, Zeta, Epsilon, and Iterable
- Existing partners include Salesforce, Adobe, Oracle Responsys, Acoustic, Cordial, and Cheetah Digital (Marigold)
Movable Ink’s enhancements to Da Vinci, through Creative IQ, Messaging IQ, and Performance IQ, offer marketers advanced tools to create personalized, engaging content. These enhancements are set to revolutionize email marketing strategies, driving higher engagement and revenue while leveraging AI-driven insights.