Miro, the collaborative workspace that has been positioning itself as an “AI Innovation Workspace,” announced that it has reached an agreement to acquire Reforge, an AI‑focused platform that offers product‑team training and development tools. The transaction, which remains subject to customary closing conditions, brings Reforge’s learning catalog, its AI‑powered product development suite, and its staff under the Miro umbrella.
Why the deal matters
Enterprises across sectors are still wrestling with a fundamental question: what should they build with AI, rather than how quickly they can code. The bottleneck has shifted from execution speed to strategic decision‑making. Miro’s platform already enables teams to co‑create and iterate with AI‑enhanced workflows, while Reforge supplies a library of frameworks, case studies, and hands‑on tools that teach product leaders how to prioritize and validate AI‑centric ideas.
By merging the two, Miro aims to provide a one‑stop shop that couples a collaborative AI environment with the methodological rigor needed to choose the right problems to solve. For large organizations that must align AI initiatives with broader business objectives, the combined offering could reduce the time spent on hypothesis testing and improve the odds of delivering market‑ready AI products.
Executive perspectives
“The biggest opportunity ahead isn’t just moving faster – it’s moving faster in the right direction,” said Andrey Khusid, CEO and Founder of Miro. “Teams need support in accelerating what to build and the decision‑making during that critical phase of work. Reforge has been instrumental in helping teams learn from the best in the industry and sharpen their product and growth skills. The combination of Miro and Reforge will help organizations to transform towards AI‑enabled innovation faster.”
Reforge’s founder and CEO, Brian Balfour, echoed the sentiment, noting the shift in skill sets required for modern product teams. “A couple of years ago, we saw that AI was changing not just the tools product teams use, but the skills and judgment they need to succeed,” he said. “Teams that once relied on intuition and experience now need fluency in AI prototyping, evals, and strategy. We built Reforge to close that gap. Joining Miro lets us do it faster and at a much bigger scale than we could reach on our own.”
Balfour added that Reforge’s growth from a single course to a community of over 100,000 alumni and a suite of enterprise‑grade products reflects the accelerating demand for AI‑aware product management. “The acquisition gives our community and our products the scale to help far more of them do that,” he said.
How the acquisition will be structured
- Reforge Learning remains a distinct brand. The educational platform will continue operating at Reforge.com, preserving its vendor‑neutral curriculum and ongoing investment in new courses.
- Leadership integration. Brian Balfour will assume the role of Chief Growth Officer at Miro, while current COO Tom Willerer will become Miro’s Chief Strategy Officer.
- Customer base and alumni. Reforge counts more than 100,000 alumni and serves enterprise clients such as Workday, Xero, SAP, Mastercard and Netflix.
Market implications
The acquisition arrives at a moment when generative AI models are being woven into virtually every layer of the software stack—from code generation to user‑experience design. Companies that can quickly prototype, evaluate, and iterate on AI features while maintaining strategic alignment stand to capture early market share.
Miro’s existing integrations with popular collaboration tools (e.g., Slack, Microsoft Teams, and Atlassian products) already place it at the center of many enterprise workflows. Adding Reforge’s frameworks could make the platform a more compelling alternative to specialized MLOps suites that focus solely on model deployment, by addressing the earlier, often overlooked, product‑definition stage.
Competitors such as Notion, Asana, and ClickUp have begun experimenting with AI‑assisted brainstorming and task automation, but few have coupled those capabilities with a formalized curriculum for AI product strategy. If Miro can effectively fuse the two, it may set a new benchmark for end‑to‑end AI product development platforms.
What enterprises should watch
- Adoption timeline. While the deal is pending regulatory clearance, Miro has indicated that integration of Reforge’s tools will roll out gradually, starting with pilot programs for existing Miro customers.
- Pricing and licensing. No details have been disclosed yet, but enterprises can expect bundled offerings that combine workspace seats with access to Reforge’s learning modules.
- Data governance. As AI‑centric workflows become more collaborative, ensuring that model inputs and outputs remain compliant with privacy regulations will be a critical consideration for IT and legal teams.
Overall, the acquisition underscores a broader industry trend: the convergence of collaborative workspaces, AI tooling, and structured product education. For enterprises seeking to navigate the rapidly evolving AI landscape, the combined Miro‑Reforge proposition could become a strategic asset.
