Intent IQ, a leader in privacy-forward next-generation identity resolution, has announced a successful partnership with Involved Media, a global full-service independent media agency. This collaboration has resulted in a significant increase in new leads and a substantial decrease in campaign costs for Involved Media’s clients, particularly in iOS and Safari environments where traditional third-party cookies are ineffective.
Key Findings and Insights
1. Significant Increase in New Leads and Cost Reduction
- 77% increase in new leads from iOS or Safari users.
- 71% decrease in the campaign’s cost per lead compared to previous flights.
2. Implementation of Intent IQ’s Cookieless Activation and Attribution Suite
- Utilization of Intent IQ ID (IIQ ID), an AI advanced alternative ID.
- Coverage of over 80,000 publisher sites and privacy-safe addressability for more than 180 million cookieless users in North America.
3. Challenges and Solutions in a Cookieless Environment
- Deprecation of third-party cookies affects audience data effectiveness and campaign performance.
- Adoption of new privacy-safe solutions is essential for maintaining campaign performance and scale.
4. Campaign Execution and Strategies
- Onboarding advertiser first-party data.
- Building cookie and cookieless-based look-alike audiences.
- Audience activation with Deal IDs on the client’s preferred DSP.
- Full-funnel attribution across devices, focusing on cookieless environments.
5. Advanced Technology for Simplified Campaign Deployment
- IIQ ID based on proprietary and patented distributed identity technology with deterministic accuracy of over 90%.
- Simplified process for deploying and measuring cookieless campaigns.
6. Industry Insights and Future Outlook
- Need for new solutions to replace third-party cookies and maintain relevance.
- Importance of an advanced end-to-end suite for audience mapping, onboarding, activation, and attribution.
The partnership between Intent IQ and Involved Media demonstrates the effectiveness of advanced cookieless solutions in enhancing campaign performance. By leveraging Intent IQ’s AI-powered technology suite, advertisers can achieve significant increases in leads and reductions in campaign costs, ensuring continued success in a cookieless future.
