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Technology and Development
CarambolaAI Reveals Contextual Social Units Outperform Traditional Ad Banners in Mobil
March 25, 2024

Revolutionary Study by CarambolaAI Reveals Contextual Social Units Outperform Traditional Ad Banners in Mobil

In a groundbreaking study, CarambolaAI has unveiled compelling evidence that its innovative contextual social units significantly enhance mobile user engagement compared to traditional ad banners. This research, involving a detailed analysis of user interaction patterns on mobile devices, marks a pivotal moment in digital advertising, highlighting the effectiveness of CarambolaAI’s technology in boosting user engagement and session durations on mobile web pages. Read More
AI Innovation, App Development
Wistia’s 2024 State of Video Report Reveals Surge in Utilizing Artificial Intelligence to Enhance Video Accessibility
March 25, 2024

Wistia’s 2024 State of Video Report Reveals Surge in Utilizing Artificial Intelligence to Enhance Video Accessibility

Wistia, a leading video marketing platform for businesses, today unveiled its 2024 State of Video Report. Compiling user data from over 90 million videos on the company’s platform as well as a customer survey of 2,000 professionals, Wistia’s annual report revealed that the use of artificial intelligence (AI) to enhance video accessibility dramatically increased in 2023. Further, despite economic uncertainty over the past year, businesses see value in video and it remains a top priority in marketing strategies. Read More
Video Technology
Clarivate in the Age of AI
March 21, 2024

New Webinar: Clarivate in the Age of AI – Empowering Our Life Sciences & Healthcare Customers to Create a Healthier Tomorrow

Clarivate Plc, a leading global provider of transformative intelligence, announced today the launch of the second video in a series of Clarivate in the Age of AI webinar presentations led by the Presidents of its three segments: Academia & Government, Intellectual Property and Life Sciences & Healthcare. Read More
AI Core Technologies, AI Innovation, Digital Transformation, Generative AI
fullthrottle.ai Welcomes Kerri Boyle
March 21, 2024

fullthrottle.ai Welcomes Kerri Boyle as Director of Audience Activation

FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure audiences, is excited to announce the hiring of Kerri Boyle as Director of Audience Activation. Boyle steps into her new role to lead the Audience Activation team at fullthrottle.ai, bringing over a decade of digital media experience to the company. Read More
Advertising, AI Core Technologies, AI Innovation, Digital Transformation
Smartly Introduces Brand Pulse; Industry-First Solution Designed
March 20, 2024

Smartly Introduces Brand Pulse; Industry-First Solution Designed For the New Consumer Journey Connecting Full Funnel Performance in Real-Time

Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces the launch of its latest groundbreaking solution, Brand Pulse. This industry-first solution, powered by Smartly, Comscore, and GWI data sets, equips marketers with unprecedented real-time reach and frequency capabilities to plan, measure, and enhance campaigns by deduplicating reach across platforms. Read More
Advertising, AI Core Technologies, AI Innovation, Digital Transformation
March 19, 2024

Bounteous x Accolite and Persado Partner to Offer Measurably Better Digital Customer Experiences Fueled By GenAI

Bounteous x Accolite, the digital innovation partner of the world’s most ambitious brands, and Persado, the Motivation Artificial Intelligence (AI) company, today announced a strategic partnership that will harness Persado’s proprietary language knowledge base and GenAI tools to advance commerce and marketing experiences across a broad range of industries such as retail, restaurant, and financial services. Read More
AI Core Technologies, AI Innovation, Customer Experience, Digital Transformation
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