Agentic AI Adoption Lags as Early Movers Pull Ahead, Study Finds
A new study from SAS and Coleman Parkes, Marketers and AI: Navigating New Depths, reveals a widening gap in the adoption of Agentic AI, the next frontier in marketing automation. While 51% of marketing decision-makers plan to invest in Agentic AI within the next year, just 21% are actively testing it in live environments, leaving many organizations at risk of falling behind.
