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Data and Analytics
Abby Kearns Joins Alembic as CTO to Drive AI-Powered Marketing Analytics
Alembic, a leading AI-powered marketing analytics platform, has announced the appointment of Abby Kearns as Chief Technology Officer (CTO). Kearns, with her extensive experience in enterprise-grade software and technology leadership, will spearhead Alembic's technology research and development. This strategic appointment follows Alembic's Series A funding and the launch of its innovative composite AI capabilities. Read More
Relo Metrics Unveils In-Venue Analysis Solution for Enhanced Sponsorship Analytics
Relo Metrics, formerly known as GumGum Sports, has introduced a pioneering in-venue analysis solution that transforms how sports properties and their partners measure sponsorship assets. This innovative solution offers a comprehensive and integrated approach to understanding sponsorship exposure within stadiums and arenas. Read More
Emmes Group Partners with Miimansa AI to Transform Clinical Research with Advanced AI
Emmes Group, a leading global contract research organization (CRO), has entered into a multi-year strategic partnership with Miimansa AI. This collaboration focuses on integrating Miimansa's advanced Clinical Entity Modeling tools, leveraging Large Language Models (LLM) and generative AI techniques to revolutionize clinical research at Emmes. Read More
Apiphani, Inc., a leading technology-enabled managed and professional services provider, has launched its Data & Analytics Practice. This new suite of services aims to help clients architect a data mesh solution that drives efficiency, reliability, and value. The apiphani Data Pipeline provides a robust foundation for business intelligence (BI), machine learning (ML), artificial intelligence (AI), and digital products. Read More
i-5O Partners with Cohere: Elevating Manufacturing AI with Advanced Language Models
i-5O, a leader in AI-powered solutions for manufacturing optimization, has announced a strategic partnership with Cohere, a leading provider of AI language models (LLMs). As part of Cohere's Startup Program, this collaboration aims to leverage state-of-the-art AI technology to accelerate product development, enhance client offerings, and strengthen market competitiveness for i-5O. Read More
Consumer Perceptions of Ads on Streamers Survey 2024: Key Insights
Moloco, a leader in operational machine learning (ML) and performance advertising, in collaboration with the independent research company YouGov, has unveiled the findings of the "Consumer Perceptions of Ads on Streamers Survey 2024." The survey, conducted among over 1,000 U.S. consumers, highlights a significant shift in consumer habits from traditional TV to streaming platforms. EMARKETER projects that Connected TV (CTV) ad spend will hit $30.10 billion in 2024, presenting a vast opportunity for advertisers to leverage personalized ads and innovative ad formats to enhance viewer engagement and drive outcomes. Read More
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