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Consumer Intelligence
Genesys Hits $2.2B ARR, Doubles Down on Agentic AI at Xperience 2025
September 17, 2025

Genesys Hits $2.2B ARR, Doubles Down on Agentic AI at Xperience 2025

At Xperience 2025, Genesys made it clear: the future of customer experience (CX) isn’t just about AI—it’s about agentic AI. The cloud CX leader unveiled a slate of new orchestration capabilities designed to give AI more autonomy, while also reporting blockbuster financial results that signal growing enterprise demand. Read More
AI Automation, AI Innovation, Artificial Intelligence (AI), Business Intelligence, Consumer Intelligence, Enterprise AI, Event Intelligence, Generative AI
Gain Theory Says Data-Driven Creativity Can Boost Ad Impact by 30%
September 4, 2025

Gain Theory Says Data-Driven Creativity Can Boost Ad Impact by 30%

For years, media spend has been picked apart with surgical precision, while the actual creative—the ads themselves—often slipped by with little more than gut checks and focus groups. A new report from Gain Theory, a global marketing effectiveness consultancy, suggests that imbalance may be costing brands dearly. Read More
Advertising, AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Consumer Intelligence, Data and Analytics
Garbage In, Garbage Out: Why AI-Generated Content Needs Smarter Inputs
March 18, 2025

Garbage In, Garbage Out: Why AI-Generated Content Needs Smarter Inputs

Artificial intelligence is transforming marketing, content creation, and strategy development, enabling brands to generate content at scale. However, as Francesco De Nittis, Manager at Human Centric Group, highlights in his latest article, many brands overlook a critical factor: the quality of AI inputs directly impacts the quality of its output. Without structured, insightful prompts, AI-generated content risks becoming technically correct yet uninspiring—a problem increasingly evident in social media, digital marketing, and brand communications. Read More
AI Automation, AI Communications, AI Core Technologies, AI Innovation, Artificial Intelligence (AI), Consumer Intelligence
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