LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers. The first patent, “Automated Hybrid, Optimized Advertising Auction System and Method,” is for LoopMe’s innovative approach to advertising auction bid floor and bid value optimization in real-time, a method that is outperforming human operators and other systems in operation. The patent has been validated against state of the art research by big tech and major universities at AdKDD, one of the biggest global machine learning conferences, along with receiving the best paper award at the event. Read More

Pixability,, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today revealed the results of a major survey of U.S. Media Agency executives and buyers and planners. The study asked agency leaders about shifts in video advertising behaviors and how advertiser strategies are affected by the uncertain economic conditions. Read More

Emburse, a leader in expense management solutions, released new information today about corporate online advertising spend in the third quarter of 2023, as well as spend on leading AI company, OpenAI. The data reveals that companies spent 8% less on digital advertising than in the same period last year. Despite this overall decline, spend on Bytedance (owner of TikTok) advertising more than doubled annually. Ad spend on X (formerly Twitter) grew by 31% over the second quarter, but was still 23% lower than the same period in 2022. Read More