Business Intelligence and Operations
Originality.ai, a leader in AI content detection, is excited to announce the release of two groundbreaking AI detection models. These new models, the 2.0.1 Standard and 1.0.0 Lite, represent the most advanced solutions available for accurately identifying AI-generated content. This release underscores Originality.ai’s commitment to providing the most precise and reliable tools for content authenticity verification.
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KERV Interactive, a leader in AI-powered video analysis and performance solutions, has unveiled its latest innovation in display advertising: KERV Glow. This groundbreaking product is designed to transform static display ads into dynamic, interactive brand experiences, enhancing consumer engagement and driving performance across the marketing funnel.
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Moloco, a leader in operational machine learning (ML) and performance advertising, in collaboration with the independent research company YouGov, has unveiled the findings of the "Consumer Perceptions of Ads on Streamers Survey 2024." The survey, conducted among over 1,000 U.S. consumers, highlights a significant shift in consumer habits from traditional TV to streaming platforms. EMARKETER projects that Connected TV (CTV) ad spend will hit $30.10 billion in 2024, presenting a vast opportunity for advertisers to leverage personalized ads and innovative ad formats to enhance viewer engagement and drive outcomes.
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Smartly, a leader in AI-powered advertising technology, has unveiled its first-ever digital creative report, "The State of Digital Creative: What Do Consumers Really Want From Ads?" This comprehensive global research provides invaluable insights into consumer preferences and engagement with digital ads, equipping marketers with the knowledge to enhance their creative strategies throughout the marketing funnel.
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Rembrand, a leader in non-interruptive advertising, unveils groundbreaking advancements today, transforming the relationship between brand advertisers and the creator economy.
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IBM and The All England Lawn Tennis Club have announced a new feature, 'Catch Me Up,' for the Wimbledon digital experience. Leveraging IBM's watsonx AI platform, this feature aims to keep fans updated on the world's leading players with AI-generated stories and analysis.
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PilotDesk, a no-code AI workflow automation platform for ad operations and account management, announced the appointment of Frans Vermeulen as President. With extensive experience in media, advertising, and strategic operations, Vermeulen is set to accelerate PilotDesk's growth and solidify its position as a leader in ad operations automation.
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Quantcast, a leader in AI-driven programmatic advertising, has unveiled a self-serve platform designed to democratize advertising on the open internet. This new initiative aims to empower independent agencies and advertisers by providing them with tools and insights previously accessible only to major ad spenders.
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ITV uses SAS's API-driven ad server to deliver personalized ads to ITVX's 40 million users, achieving record streams and enhancing ad monetization.
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