Business Intelligence and Operations
In collaboration, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) have released their Augmented Reality (AR) Measurement Guidelines to establish clear and consistent definitions and measurement guidelines for ads within Augmented Reality campaigns. The guidelines are open for public comment for a 30-day period until March 9th, 2024.
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Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today spotlights its purpose-built customizable AI capabilities that enable marketers to generate custom IntentKey audience models based on their own proprietary strategies, products, and market insights.
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Viant Technology Inc., the leading people-based advertising technology company, today announced it has bolstered its Viant Data Platform with new AI-based tools and services, enabling privacy-centric and reliable signals for advertisers to leverage in partnership with publishers.
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AiAdvertising, Inc., an industry leader in AI-powered advertising solutions, today announced an exclusive breakthrough partnership with Brinx.TV. BRINX (Broadcast Reach Integration Network Xchange) is poised to redefine the advertising industry by merging content and commerce that is now amplified by AI-Powered Marketing expertise from AiAdvertising.
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Hyperlocology, the leading multi-location advertising platform for franchise brands, proudly announces a collaboration with UCLA Anderson School of Management.
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AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers
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Visla, an AI-powered video creation and editing platform for individuals and teams, today announced its official launch out of beta.
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Typeface, the generative AI platform for enterprise content creation, announced the general availability of its new Multimodal Content Hub, featuring significant advancements that make AI content workflows more accessible to all.
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Quark Software, the global provider of content automation, intelligence and design software, today announced the newest release of Quark Publishing Platform (QPP) NextGen,
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