mrge, one of the world’s leading platforms for Commerce Advertising, regularly releases insights into the industry landscape through its industry index “State of Commerce Advertising.” Read More
Rakuten Advertising, the leading global affiliate marketing network, revealed its plans to launch Partnership Discovery, the latest artificial intelligence investment as part of the company’s Affiliate Intelligence platform and vision, at Affiliate Summit West 2024 in Las Vegas. Partnership Discovery leverages AI to help advertisers identify the most effective publisher partners for product-specific affiliate campaigns to drive higher audience engagement and more revenue. Publishers will also benefit from showcasing the strengths of their audiences to the advertisers for which they can deliver the strongest results. Read More
Centific, a global provider of AI and data services, has announced its partnership with Telaid, a North American technology integrator, to bring transformative AI and computer vision solutions to retail and quick-service restaurant (QSR) environments. Effective immediately, Telaid will add Centific’s Pitaya.AI computer vision platform to the portfolio of solutions Telaid brings to its customers as experts in in-store retail and QSR technology. Read More
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers. The first patent, “Automated Hybrid, Optimized Advertising Auction System and Method,” is for LoopMe’s innovative approach to advertising auction bid floor and bid value optimization in real-time, a method that is outperforming human operators and other systems in operation. The patent has been validated against state of the art research by big tech and major universities at AdKDD, one of the biggest global machine learning conferences, along with receiving the best paper award at the event. Read More
Pixability,, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today revealed the results of a major survey of U.S. Media Agency executives and buyers and planners. The study asked agency leaders about shifts in video advertising behaviors and how advertiser strategies are affected by the uncertain economic conditions. Read More
Emburse, a leader in expense management solutions, released new information today about corporate online advertising spend in the third quarter of 2023, as well as spend on leading AI company, OpenAI. The data reveals that companies spent 8% less on digital advertising than in the same period last year. Despite this overall decline, spend on Bytedance (owner of TikTok) advertising more than doubled annually. Ad spend on X (formerly Twitter) grew by 31% over the second quarter, but was still 23% lower than the same period in 2022. Read More
Waymark, an AI video creation technology company, and DanAds, a provider of self-serve advertising automation technology, today announce a partnership that provides global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure, offering comprehensive AI-generated creative production, transparent targeting and immediate distribution for their customers. Read More
Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it is adding two key executives to its leadership team. Dave Matthews, former CRO of GumGum, joins Pixability as Global Chief Revenue Officer and Christina Wein, formerly the Head of National Sales at InMobi, will be the Senior Vice President of Revenue. Read More
Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies. Read More