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Advertising
Pixability,, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today revealed the results of a major survey of U.S. Media Agency executives and buyers and planners. The study asked agency leaders about shifts in video advertising behaviors and how advertiser strategies are affected by the uncertain economic conditions. Read More
Emburse, a leader in expense management solutions, released new information today about corporate online advertising spend in the third quarter of 2023, as well as spend on leading AI company, OpenAI. The data reveals that companies spent 8% less on digital advertising than in the same period last year. Despite this overall decline, spend on Bytedance (owner of TikTok) advertising more than doubled annually. Ad spend on X (formerly Twitter) grew by 31% over the second quarter, but was still 23% lower than the same period in 2022. Read More
Waymark, an AI video creation technology company, and DanAds, a provider of self-serve advertising automation technology, today announce a partnership that provides global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure, offering comprehensive AI-generated creative production, transparent targeting and immediate distribution for their customers. Read More
Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that it is adding two key executives to its leadership team. Dave Matthews, former CRO of GumGum, joins Pixability as Global Chief Revenue Officer and Christina Wein, formerly the Head of National Sales at InMobi, will be the Senior Vice President of Revenue. Read More
Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies. Read More
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