For years, media spend has been picked apart with surgical precision, while the actual creative—the ads themselves—often slipped by with little more than gut checks and focus groups. A new report from Gain Theory, a global marketing effectiveness consultancy, suggests that imbalance may be costing brands dearly.
Trend Micro has just shifted into the fast lane of Formula 1. The cybersecurity heavyweight announced it’s now an Official Partner of the McLaren Racing F1 Team, effective immediately and stretching beyond the 2025 season.
In the technology sector, brand perception can shift in an instant. Product missteps, data breaches, or public controversies can quickly erode trust and influence purchasing decisions. Protecting a company’s reputation is not merely about damage control; it requires strategic foresight, clear messaging, and coordinated execution. Tech PR agencies specialize in managing these high-pressure situations, providing…
IFA 2025 in Berlin is set to spotlight one of the most buzzed-about themes in AI: running large models directly on devices instead of relying on the cloud. OptAI, a South Korea–based startup, is stepping into the global spotlight with its Opt-Hancer platform, designed to supercharge on-device AI performance across CPUs, GPUs, and NPUs
DXC Technology (NYSE: DXC) today announced new collaborations with Acumino, CAMB.AI, and GreenMatterAI to bring advanced AI solutions into the automotive and manufacturing sectors. The initiatives are part of DXC’s ongoing partnership with STARTUP AUTOBAHN powered by Plug and Play, a global innovation platform that connects startups with leading enterprises to drive real-world industry transformation.
Demand AI has officially opened its Warsaw office, marking the company’s ninth global office in 2025 and its third new opening in August alone. The move cements Warsaw as the company’s first continental European subsidiary, following the launch of its European HQ in Dublin, Ireland.
Language-learning apps have long promised personalization. From Duolingo’s gamified streaks to Babbel’s adaptive lessons, most platforms tweak the journey but ultimately rely on pre-built scripts. Now, Midoo AI claims to have broken that mold with what it calls the world’s first AI language learning agent.
Acer is shrinking the AI workstation into something you can fit on a desk. The company today announced the Veriton GN100 AI Mini Workstation, a compact but server-class machine built to run large AI models locally—sidestepping some of the cost and latency of cloud dependence.
A global supply chain executive wakes up to news of a sudden port closure disrupting shipments. Traditionally, the response would involve scattered spreadsheets and manual coordination. However, with AI-driven decision-making, the system has already flagged alternative routes, predicted the cost implications, and suggested optimal resource allocations. Past experiences and siloed datasets have influenced earlier decision-making….
