NTT DATA Uses AI “Consumers” to Cut Product Research Time by 99% for Kao
NTT DATA has unveiled a groundbreaking proof of concept (PoC) for Kao Corporation, one of Japan’s leading cosmetics and personal care brands, demonstrating how AI can drastically speed product development research. Dubbed “AI Consumers”, the PoC leveraged AI models to simulate consumer behavior, creating dynamic personas and an AI interviewer that can execute product research…
