New York, NY – April 23, 2026 – Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via…
Mumbai – 22nd April 2026 – Lemma today announced the launch of Lemma Integral, a groundbreaking AI first AdTech platform designed to fundamentally change how advertisers view and utilize Out-of-Home (OOH) media. By dissolving the traditional barrier between upper-funnel brand building and lower-funnel performance advertising, Lemma Integral provides brands and agencies with full-funnel visibility, enabling them to…
By Carey Madsen, VP and CMO, The Fletcher Group 94% of B2B buyers now use AI during the buying process, and most marketers are working hard to insert their brands into those buyer recommendations. But you’re probably making it harder than you need to. Here’s a scenario that plays out every day in B2B:…
Tredence & Google Cloud Launch Agentic AI Accelerators for Enterprise Scale – the two partners announced a suite of pre‑built, industry‑specific AI solutions designed to cut development cycles and push enterprises from AI experimentation to measurable outcomes at speed. What the announcement delivers At Google Cloud Next ’26, Tredence unveiled a portfolio of “Agentic AI accelerators” that…
Harness Teams Up with Google Cloud Developer Connect to Power AI‑Ready Software Delivery Knowledge Graph, a partnership unveiled at Google Cloud Next that stitches together Harness’s Software Delivery Knowledge Graph with Google Cloud’s Developer Connect, delivering a unified, context‑rich view of the entire software‑delivery lifecycle for enterprise engineering teams. What the integration delivers The joint solution fuses…
Itential Named Representative Vendor in Gartner’s AI Assistants for Infrastructure‑as‑Code Market Guide Itential, the Atlanta‑based provider of an agentic infrastructure‑operations platform, has been listed as a Representative Vendor in Gartner’s inaugural Market Guide for AI Assistants for Infrastructure as Code. The inclusion spotlights the company’s FlowAI and FlowAgents, which blend large‑language‑model reasoning with governed execution…
Cognizant Introduces Agentic Retail CX: An AI‑Powered Contact Center Built on Google Gemini — the latest joint offering from Cognizant and Google Cloud that promises to reshape how retailers handle customer interactions. Announced from Teaneck, N.J., the solution blends Google Cloud’s Gemini Enterprise for Customer Experience (CX) with Cognizant’s AI Builder framework to deliver a purpose‑built, omnichannel…
Check Point Software Technologies and Google Cloud have announced a joint launch of the AI Defense Plane, a security layer that plugs into Google Cloud’s Gemini Enterprise Agent Platform to protect autonomous AI agents in real‑time. The partnership pairs Check Point’s AI Defense Plane with Google Cloud’s Gemini Enterprise Agent Platform, creating a three‑tier security…
Altimetrik, the AI‑first digital engineering firm, announced Monday that it has joined Google Cloud’s newly minted AI‑native partner cohort. The partnership creates a dedicated Gemini Enterprise practice within Altimetrik, aimed at moving enterprises from AI pilots to production‑grade, agentic solutions built on Google’s Gemini Enterprise model and the broader Google Cloud AI stack. A New Engine for Enterprise…
